As the massive baby boomer generation enters their twilight years, there is a growing need for senior care. This has caused the senior living industry to explode in recent years. With so many different businesses vying for market share, it becomes increasingly important to find ways to help your organization stand out from the crowd. One way to do this is with wall graphics for businesses in South Jersey that help motivate employees and impress customers.
Our Client Needed a Wall Mural
Right at Home In-Home Care and Assistance is one of the top businesses in the senior living industry with over 350 locations throughout the United States and abroad. They have an army of trained caregivers that supply quality in-home assistance for disabled people and older adults who require some help to keep their independence.
Right at Home operates through independently owned and operated home care franchisees. This includes several franchises throughout New Jersey, like the one we did work for in Cherry Hill. There is a big concern about the safety of clients who are being treated by in-home caregivers. Our client wanted to make it clear that the golden agers they serve come before profits. So, they contacted us for a wall mural that made their mission transparent for everyone.
Kevin Knapp, a co-owner for the particular franchise we were helping out, approached us because he wanted to wrap a wall in his training/conference room to help highlight and promote his company’s core values and objectives to his clients and workers. We were given all of the Right at Home information, and our graphic designers were given the task of putting it all together in a visually appealing way that would inspire. Fortunately, Kevin contacted the right sign company. We were up for the challenge!
The Sunrise Solution
As with most of our jobs, our first step was to head out to perform a site survey so we would know what sort of canvas we were working with. We also brought some vinyl samples with us to see what would work well with the paint job they had in their conference/training room. Once we found out a heavy-duty vinyl would do just fine and took some measurements, we went back to our shop to draw up a design for the digitally printed wallpaper. Once Kevin approved of our proofs, we printed out the new graphics and installed them at a time that was convenient for Right at Home.
You can see for yourself how visually appealing the wall mural is. In the background, one of the employees is helping a client. We also incorporated the Right at Home logo. All of the core values and mission statement are rendered using colors and fonts that are consistent with the corporate branding. You can even see the detail we put into the installation. Notice that none of the outlets are covered up, and the outlets also do not get in the way of the message.
Kevin contacted us to say he has received an outpouring of positive feedback from employees and customers alike about the new wall graphics. They are completely satisfied!
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Here are some larger pics of this eye-grabbing wall mural...