Make The Most Of Your Marketing Budget With Fleet Branding

High-Impact Wraps And Graphics Build Your Brand Awareness

Growing your home services or B2B business through brand awareness requires you to think carefully about how best to spend your money. A billboard is certainly noticeable on the highway, but if you own a home services company, you need to reach your target neighborhoods.

Fleet branding generates the most impressions per dollar spent. Trucks, vans and cars that your business already uses to serve customers function as moving billboards, allowing you to advertise in the neighborhoods you want to focus on.

If a potential customer sees your flooring company advertised on a truck in their neighbor’s driveway, they’re more likely to contact you when they’re ready to install new tile or hardwood floors.

Collaborative Brand Building

Fleet branding is a consultative process. At Sunrise Signs, we have an open discussion with you about where your brand is now and where you want to be. If you’re investing in fleet vehicle wraps, graphics or lettering, we work with you to understand:

  • Your unique business goals
  • How long you expect to use your vehicle wraps
  • Where your vehicles travel
  • The design elements that best communicate your brand

Whether you’re investing in fleet branding or rebranding, we offer an assessment and give our recommendations on how to upgrade. We may suggest updating a logo or design, replacing old lettering or designing a completely new vehicle wrap. Our solutions are targeted to where you see value and what will help you grow your business.

The Branding And Rebranding Process

From the consultation and learning about your business goals to concept, design, project management, production and installation, we take care of your fleet branding or rebranding from start to finish.

We have a nationwide network of installers, so we can wrap your vehicles in New Jersey or apply fleet graphics in New Mexico. Plus, we help you with maintenance. If you have an accident, we’ll ship your wrap, graphics or lettering out quickly while still maintaining your brand consistency.

It’s All About The Design

Design is the most important aspect when it comes to getting your message across. You only have a few seconds to capture someone’s attention and make your brand memorable. Your fleet vehicle graphics must:

  • Be easy to read
  • Feature colors that match your brand aesthetic
  • Draw attention to your logo
  • Communicate your brand and business goals
  • Clearly show your contact information

Fleet vehicle wrap, graphic and lettering design represent a very specific niche in the world of graphic design, so it’s important to choose a designer with related experience. Sunrise Signs has been in business since 2008, and we are affiliated with around 300 other sign companies nationwide. Service fleet branding is our core business.

Companies That Benefit From Fleet Branding

We serve industries as varied as B2B business services and home services. Fleet branding makes a big impact for companies selling services such as: 

  • Forklifting
  • Manufacturing
  • Delivery
  • Heating
  • Air conditioning
  • Flooring
  • Roofing
  • Electrical
  • Catering
  • Medical transport
  • IT services
  • Landscaping

Common Problems We Help You Avoid

Have you had a bad experience with low-quality vehicle wraps in the past? Expertise goes a long way. To make sure your wrap fits properly, we keep detailed notes on measurements for our network of installers. We’ll follow up with you a few days after your installation, and we offer a one-year warranty on the installation.

Our team helps you avoid these common problems:

  • Improper Fit
If you don’t have a good understanding of the three-dimensionality of a vehicle, your fleet wraps won’t fit properly. Text may run into deep channels, door handles, wheel wells or windows. 
  • Inconsistency
Your wrap may appear perfect on one vehicle, but you need to extend consistency across your entire fleet. Colors, application and brand messaging should be uniform.
  • Improper Installation
A faulty installation can cause problems such as lifting and peeling.

Learn More About Building Your Brand Awareness

You don’t need the biggest vehicle on the road to make a huge impression. Even smaller wrapped vehicles improve your brand recognition as high-impact mobile billboards. We’ll help you choose the wraps, graphics or lettering best suited to your vehicle type.

Click on the buttons below to learn more about Sunrise Signs and how we help you shine a light on your brand.

9 Clues Your Home Services Fleet Needs Rebranding Download My Free Guide