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National Car Dealer Leverages Big Branding as a Highly Effective Recruitment Tool

Posted on Mon, Oct, 07, 2019

South Jersey Pickup Truck Wrap

Bold, clean, full vehicle wrap on a GMC Sierra pickup truck

The Challenge

Carvana was looking to recruit new technicians for their automotive and fleet positions around the Philadelphia area.  Knowing the stiff challenges presented by their competitors, Carvana realized that they would have to rely on strong branding and advertising in order to draw qualified technicians towards their business.  To do this they decided to harness the power of vehicle wraps and internal branding, so they reached out to Sunrise Signs in order to make it happen!

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Tags: pickup truck wraps, wall murals, internal branding, truck signage