Big Branding with Box Trucks
Box truck wraps take advantage of the flat, open space that make up the truck's cargo area. A truck wrap is, essentially, a huge sticker printed on high quality, adhesive vinyl material, which is then shrink wrapped onto a smooth surface.
Your truck is ideal for logos, service information, graphics, promotions, and advertisements of any kind. Whether strategically parked in front of your location, stuck in traffic, or cruising down the highway, wrapping your box truck is sure to get you noticed.
According to a recent study by the American Trucking Association, an incredible 91% of people notice vehicle graphics. That your box truck could generate more advertising impressions per day for your business than any of your other marketing or branding tools.
Box truck wraps fall into one of two categories; temporary promotions or long term. The duration of the wrap largely depends on the quality of the vinyl material used. Temporary wraps are great for short term promotions since the graphics can be quickly installed and removed with no damage to the truck. Temporary graphics last a few months or up to a year.
It’s important to specify your needs for the best pricing. Because the graphics are removed easily and cleanly, they can even be placed on rental trucks. That means you don't have to invest in your own box truck in order to take advantage of these billboards on wheels. A few good options for these short-term graphics include; sponsoring a large non-profit event, hosting a grand opening or announcing an upcoming show.
Long term box truck wraps, on the other hand, are guaranteed to last between four and five years. Some materials last up to 7 years. These wraps are more of a commitment than their temporary counterparts. They are an excellent choice for businesses looking to increase brand recognition and visibility.
Box truck wraps vary in size and complexity from simple vinyl lettering stating your company's name and information, to full coverage wraps with high resolution photographs. A full coverage wrap allows for the most exposure and the most freedom with your graphics and design.
Partial wraps, which might consist of lettering or smaller graphics, are a good idea if you're interested in saving on material costs or if you simply don't require all of your available space.
The final, and most important element of a box truck wrap is, of course, design. Your truck won't always be parked or sitting in slow moving traffic, so simplicity and legibility are good to keep in mind.Because box truck graphics can be a five year commitment, it is essential to work closely with your designer to make sure that your final result is an effective representation of your company.Make sure that your design incorporates clear language, bright, colorful pictures, and useful information like a phone number or web address so that your new potential clients can get in touch after seeing your work of art on wheels.
The Sunrise Process:
At Sunrise Signs we offer premium materials, creative designers, and wrap installation by certified professionals. We take the time to ask questions and communicate about your needs and goals so that you won't have any regrets about your long-term marketing investment.
We design, print, and can even install on site in our Philadelphia area location, or you can take advantage or our national network of installers. You can check out the rest of our site for more information, vide os, and pictures, or you can contact us to get started on the box truck wrap today!