The Company Branding, Culture & Marketing Blog

Wraps and graphics on your work fleet are the most cost-effective way to build your brand awareness.  Don’t take our word for it, consider the statistics:

Branding is more than just a memorable logo: it tells your customers what they can expect from your products and services, and how it is different from your competitors'. Your brand represents who you are, who you want to be, and who others perceive you to be.

You have a sign for your business, but what about signs on your fleet of trucks?  Also called vehicle wraps and graphics, truck signs are the most cost effective form of advertising there is for any service oriented business.  Truck signs help your customer's identify your vehicles around town and create strong first impressions when they arrive at the job site.  Additionally, truck signs are one the most important steps in creating and establishing your advertising brand.  Here we'll take a look at the three most common types of truck signs and how they can help grow and expand your business.  

Fleets with truck signs grow business and engage your customers

We all know first impressions matter. That’s why we make sure there’s nothing in our teeth before a meeting, why we keep lint rollers in our car, and maintain diligent eye contact. Doing these things make sure we’re presenting the best version of ourselves to our customers, employees, and co-workers. But what about the office or facility you work in? What about the physical building you and your customers visit everyday? What kind of first impression is being made there?

If you tuned into The Profit on CNBC this week, Marcus Lemonis was taking a look at mobile gelato company HipPOP, that was struggling to expand into franchising the business.  All throughout the episode there were a bunch of glimpses at the HipPOP’s food truck wrap and the company's vehicle fleet branding.  While the commitment level of the company’s owner wasn’t so hot, their use of vehicle branding was a cool as can be.

It’s not just a visual world we live in; those visuals are almost must-dos in the workplace. Your staff wants to be recognized, honored and supported. We’ve come up with four visual employee appreciation ideas that will be well-received and talked about around the water cooler and beyond!

Branding your business on your company vehicles is proven to be a successful marketing and advertising tool. But what’s the modern way to do so? Here we look at just five examples of modern pickup truck branding using vinyl graphics.

Are you thinking of turning your fantastic vacation pictures into wall murals for the office? Are you inspired by the recent seminar you attended and intend to spell out some of the things you learned as wall letters with some graphics? Stop! Although your intentions are good, your execution might be lacking. Of course, if you follow our four must-read tips for wall graphics and murals, you cannot help but create winning displays. We like to call them the “why, what, where, and how” of image selection and presentation.