Not too long ago, Premier Window Cleaning’s management team contacted our pros to discuss the design and installation of vehicle graphics and lettering for the business’ RAM 1500 truck. Acutely aware of the advantages that a moving billboard with 24/7 marketing capacity brings to the table, the company knew that this could be the edge it needed to be one of the leading experts in its niche.
Fleet Graphics: Rebranding / Logo Change
With a recent logo change, the management team came back to us with their RAM 1500 and a Chevy Express for truck lettering and van graphics. Since we had dealt with their contractor truck graphics, the friendly folks at Premier Window Cleaning were confident in our ability to make these fleet vehicles stand out and show off the new logo.
Rising to the Challenge
Could we do it? You bet! But there was more to the task than meets the eye. For example, we could have just adapted the graphics used for the truck to suit the van also. However, this approach was not something that we decided on after meeting with the client. Instead, we chose some style elements from the initial graphics treatment and then adapted them to fit the van while adding enhanced lettering.
The new look of the truck and the van adds emphasis to the menu of services that the company offers. It highlights the cleaning options as well as the list of added benefits such as tint applications or window restorations. These are taking more of a center stage approach with the van treatment. Moreover, the contact emphasis for the van’s display rests on the phone numbers while the truck’s setup underscores the website address.
Bringing the Sunrise Solution to the Table
We remained faithful to the business’ desire for crisp, outstanding graphics without any clutter. Taking all our marketing cues directly from the client, our graphic artists ensured that the finished design expertly bespeaks the branding message that the company communicates. The trick here was to listen intently to the management team’s vision for the end product.
Our Clients like the Results
The finished product was professional, came in on budget, and was finished on time. Advertising now with fleet graphics for window cleaning companies in Philadelphia, the enterprise actively markets the business wherever its truck and van travel. Since the company serves customers in Pennsylvania, New Jersey, New York, and Delaware, their new logo and marketing message gets around quite a bit among demographics of prospective clients.
In fact, the friendly folks at Premier Window Cleaning were so happy with the results that they left us a great review about the project:
“Just picked up our new truck and Sunrise did an outstanding job from start to finish. Adam, Tim and Eric sketched out our truck to perfection. These guys walked us through the entire process and we didn't have any worries. I would highly recommend Sunrise Signs to anyone, they are the best in the business!! They will be wrapping our entire fleet come this summer!!”
If you want to find out what truck lettering and van graphics could do for your fleet, contact our specialists today for a design consultation. Even if you have multiple makes and models of a broad range of vehicles on your lot, remember that we can customize a package to suit each single one.
Whether you want to keep the look identical to the original wrap or graphics package design, or you prefer to keep only the graphics the same but want to alter the message emphasis slightly, we can do it.
Contact us today for your consultation appointment.