Freedom Specialty Services Benefits from Fleet Graphics in South Jersey
Fleet graphics for service contractors in South Jersey are an inexpensive way to market and boost your brand recognition as the fleet vehicles essential to your enterprise make their way around the region. So, when Freedom Specialty Services came to us with a Chevy Silverado truck, Chevy Express van, and a trailer, the decision to add vehicle graphics to these vehicles was something the client was on board with after an initial consultation.
Our Client Wanted Fleet Graphics
Headquartered on Imperial Way in West Deptford, New Jersey, Freedom Specialty Services is the area’s top provider of facility maintenance and industrial cleaning services. Since 1982, this women owned, second generation organization has been supplying dependable service. They are certified by the Women’s Business Enterprise National Council and the National Air Duct Cleaning Association.
Freedom Specialty Services serves commercial accounts in Maryland, Delaware, New Jersey, Washington DC, New York, and Pennsylvania. Among the services they provide are graffiti removal, janitorial services, hood & deep cleaning, clean room cleaning, air vent cleaning, floor stripping & waxing, and much more in industries as diverse as hospitality, government, food packaging, general contractors, and so on. With so much traveling to serve so many different customers, they needed graphics for their work vehicles to help with their marketing.
The Silverado truck, Express van, and trailer are three very different vehicles. The challenge for our graphic artists was to come up with fleet graphic designs that made these vehicles look uniform in order to maintain brand consistency. Freedom Specialty Services already had simple yet effective black and white branding. With the white canvases we were working with, it quickly became clear that black graphics would work great while providing an affordable solution.
The Sunrise Solution
One cost effective way to quickly add brand building elements to any white vehicle is to add a combination of vinyl spot graphics and lettering. And, these graphics were a smart choice for Freedom Specialty Services, since 95 percent of people in a recent survey said they remember vinyl graphics they see. When we presented the client with our proofs, they were excited for the printing and installation process to begin.
When applying fleet graphics for service contractors in South Jersey, keeping a consistent look is a must. And, you will notice that are graphics are virtually indistinguishable from one vehicle to the next. For the passenger and driver side as well as the rear hatch of the Silverado, we included their phone number, web address, and logo, including their name and what they do “Industrial Cleaning & Facility Maintenance.” We also included the required US DOT numbers on each side and the location of their shop on the sides.
We provided the same treatment to the Chevy Express van, only we made great use of the larger canvas as you can see by the giant logo on the driver’s side. The contact information is also easy to see. The trailer was fun to work with, since there was so much flat space. It features the same information. We installed the graphics, so that when the door on the right side of trailer opens, it does not obscure their message at all. In the end, Freedom Specialty Services was completely satisfied.
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Now, on to some larger images of these amazing fleet graphics...