When technicians are working on vehicles, it’s a pain to have to put the tools down, head to the parts department and find out the part they need is not in stock. Or, if another dealership calls because a dealer has the parts they require, there needs to be a way to get those parts to them fast. And then, there are wholesale parts that need to be delivered and that’s a whole other ballgame! This is why so many auto dealerships offer parts delivery and pick-up services. Country Chrysler Dodge Jeep Ram (CDJR) is one of those dealerships. As with other dealerships, Country CDJR wanted to market their services while building their brand, so they opted for a van wrap for their RAM ProMaster.
Our Client Wanted a RAM ProMaster Van Wrap that Would Pop!
From their location at 2158 Baltimore Pike in Oxford, PA, Country CDJR serves the entire area. They tout that they “have a skilled and knowledgeable sales staff with many years of experience satisfying our customers' needs” on their website. In addition to having an extensive parts department, they also offer new and well-maintained used Dodge, Jeep, Ram, and Chrysler cars. The financial staff provides professional advice on how to get an affordable lease or car loan.
When owners of Dodge, Jeep, Ram, or Chrysler cars need repairs, they can turn to the knowledgeable technicians at Country CDJR. Or, they can peruse the fully stocked inventory of auto parts on their cutting edge website.
When the owners of Country CDJR came to Sunrise Signs for a van wrap for their RAM ProMaster, they had a good idea of what they wanted, and we had the skills to bring it to fruition.
Our talented graphic designers were given the job of transforming their RAM ProMaster van into a mobile billboard that would build Country CDJR’s brand. For the van wrap, our experts decided to take advantage of every square inch of the RAM ProMaster canvas.
The client had an idea of what they wanted the design to be based on, a Mopar funny car design. It was our job to incorporate it into a wrap, print it on high quality vinyl using our cutting edge wide format digital printer, and then install it for maximum visual impact.
The Sunrise Solution
We came up with the RAM ProMaster design proofs (seen below) after our in-depth customer consultation with our client.
For the sides of these van wraps, we used matching graphics. For the rear, we included the same pertinent information while also including a QR code. The front of the van was also included in the mix with the Mopar logo prominently featured and the Country CDJR website rendered in backward vinyl lettering for easy readability in rearview mirrors.
We went to work printing and installing the RAM ProMaster vehicle wraps as soon as the artwork was approved by the client.
You will notice that on all sides of the van, the wording is kept to a minimum. Since 95 percent of people surveyed said they remembered the vehicle graphics they saw, our goal was to make the graphics the main focus. On the driver and passenger sides, the Mopar logo is the largest graphic elements. The focal point is the Country CDJR logo. Logos for Chrysler, Dodge, RAM, and Jeep are also included. Their phone number and web address stand out along with “Express Delivery.”
The rear features the same elements, only the Mopar logo is not present. Instead, we incorporated a QR code, so smartphone users can instantly go to the Country CDJR site.
In the end, we had another satisfied client. Now, as Country CDJR delivers parts, they are building their brand and attracting new customers.
Need your parts vehicle wrapped? It’s easy to get a quote…