The Brandtastic Branding & Marketing Education Blog

If you’ve done a Google search on “graphics on trucks for advertising” chances are you’ve landed here or on another page of the Sunrise Sign website. We’d like to think it’s more than just using good search terms—but also because we are a nationwide experts on fleet and franchise graphics, vinyl lettering and truck wraps.

Signage on the lawns of your real estate home listings is a good way to entice buyers but with the real estate market so competitive, each agent needs to do as much as they can to build their brand. This is especially true for brokers and their franchised real estate offices. One way to get noticed is by investing in real estate vehicle wraps which will brand your franchise fleet—24/7, even when parked.

How  many times have you tried to learn more about how a product or service offering works by doing a Google search for the product or service followed by the word “blog”? I know I do it all the time because today’s Internet technology affords us the opportunity to find industry expert blogs and videos on YouTube. Sure it’s great to read consumer reviews—no business would survive without them, but when you’re really looking for the bottom line you want someone who knows what they’re talking about—an expert so to speak.

Franchises continue to rule the small business owner world—from restaurants to carpet cleaning to contractors of all sorts to auto dealerships, body and paint shops and auto repair centers, franchises are a large part of the small business arena. The problem many franchise owners face is choosing the best branding and advertising tools to reach their local audience. A favorite and trendy solution is to employ branding and advertising tools with vehicle graphics and wraps.

The world of auto wraps advertising continues to be an ad venue where all sizes of businesses can benefit. Images, graphics, logos, website URLs, telephone numbers are just a few elements that can be utilized in vehicle wraps and graphics and if you find you aren’t getting the return on investment for your ad dollars, now is the time to consider vehicle wraps.

Just because you own a franchise doesn’t mean you can skip the brand building and rely on franchisor national ads to boost your brand identity. No two McDonald’s are the same because they are independently owned and operated so the processes and procedures—even the advertising choices, are the responsibility of the independent owner. Branding your franchise is important so it’s essential you understand the pitfalls of franchise branding, especially when it comes to franchise vehicle branding graphics.

Tired of the same old branding campaign? If you’re in the contractor business Sunrise Signs wants to help you build a brand identity so we’ve got some construction advertising samples and ideas to get jump start your branding strategy along with must-have tips on how to deal with negative online reviews.

Vinyl vehicle lettering has been around since the horse and buggy days where business owners would paint letter advertisements on the sides of carriages. When the first motorized vehicles came along, lettering became even more popular—but the method of choice—hand-painting these ads was still the only way to advertise—but that has changed over the years!

Whether you own a Pizza Hut, Stanley Steemer or a Mr. Rooter Plumbing franchise you still need to advertise on a local level to support the national ads provided by the franchisor. Most franchisors do advertise on national television, in large metropolitan newspapers and in magazines but as far as the local marketing goes, as the franchisee, you need to develop your own franchise advertising plan.

Contractors are a unique group of people. They stay on top of industry innovation by reading contractor-specific trade magazines, analyze what their competitors are doing and advertising the heck out of why they’re the best contractor for the job. One way contractors can increase sales is to partner with other contractors offering “sister” services and use promotional advertising so both contractors reap the rewards.