The Company Branding, Culture & Marketing Blog
Industrial companies selling warehouse equipment, machinery and manufacturing equipment still need to advertise and build a brand. Recently, here at Sunrise Signs we offered Material Handling Supply, Inc., a provider of warehouse lifts and other equipment with a great solution for their advertising campaign—fleet wraps. Sunrise Signs has designed, printed and installed many fleet vehicle wraps but in this blog post we wanted to focus on industrial fleets and just how effective fleet vehicle wraps really can be.
Vinyl vehicle lettering has been around since the horse and buggy days where business owners would paint letter advertisements on the sides of carriages. When the first motorized vehicles came along, lettering became even more popular—but the method of choice—hand-painting these ads was still the only way to advertise—but that has changed over the years!
Tags: advertising for franchises, franchises, contractors, advertising for contractors, vehicle wraps vs. vinyl vehicle lettering, vehicle wraps vs. decals, disadvantages of vinyl vehicle lettering, nationwide affordable vehicle wrap, fleets, fleet advertising
According to Automotive Fleet, the five challenges fleet managers face today are “Cost reduction initiatives, fuel price volatility, driver safety, implementing green fleet initiatives, and increasing driving productivity.” Part of cost reduction initiatives means fleet managers need to set budgets for their fleet including advertising costs and one way to reduce ad costs is fleet mobile billboard advertising.
Tags: fleet mobile billboard advertising, nationwide fleet vehicle advertising, fleet lifecycle cost analysis, contractor fleet vehicle advertising, fleets, fleet advertising, fleet vehicle wraps and graphics
Have a fleet? If so, have you consided auto wraps, decals or graphics? Vehicles with these essential advertising elements do get noticed and are more affordable than conventional advertising methods.
Every business advertises—even those who choose time-only venues such as Facebook, YouTube, Google+ and Twitter. If you have a fleet of vehicles, the best way to keep your company’s name and brand in consumer’s minds is dressing them up with fleet graphics. But, how much of your advertising budget should you dedicate to fleet advertising?