According to Investopedia, brand awareness is “The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” With that said, how does your brand stand up in your local marketplace? Is it the top brand, a fan favorite voted top best year after year? Is it teetering low compared to your local competitors? Or is it somewhere in the middle? Brand awareness is so important if you want to be successful. Here, we look at how using vehicle wraps will help your brand no matter how well-known or unknown it is.