If you tuned into The Profit on CNBC this week, Marcus Lemonis was taking a look at mobile gelato company HipPOP, that was struggling to expand into franchising the business. All throughout the episode there were a bunch of glimpses at the HipPOP’s food truck wrap and the company's vehicle fleet branding. While the commitment level of the company’s owner wasn’t so hot, their use of vehicle branding was a cool as can be.
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