The Company Branding, Culture & Marketing Blog

Are you thinking of turning your fantastic vacation pictures into wall murals for the office? Are you inspired by the recent seminar you attended and intend to spell out some of the things you learned as wall letters with some graphics? Stop! Although your intentions are good, your execution might be lacking. Of course, if you follow our four must-read tips for wall graphics and murals, you cannot help but create winning displays. We like to call them the “why, what, where, and how” of image selection and presentation.

Employees yawning? Or, worse, client yawning inside your lobby? You might want to take another look at your work spaces and reception area. If walls are bland and boring, there are facts on why adding color to your office is so important in today’s corporate culture.

What happens when a well-known national brand adds interactivity to its logo? The answer is simple: customized branding. Brazil’s telecommunication giant Oi did exactly that. Adweek explains that the company collaborated with a design studio that allowed the brand’s logo shape to move and change based on a user’s voice or music interaction. Customers can then save their unique brand displays.

Can you heighten your odds of professional success when you put business goals inside your office with wall graphics? The answer is a resounding yes. Blank, white walls with off-the-shelf corporate wall art are no longer the norm. Instead, business owners are discovering that consumers respond well to graphics, which challenge their perceptions of a brand, invite to interactions, and underline the advertising messages of secondary signage products. Examples abound.

When you invest in vehicle wraps, you give your car, truck, or van a voice. It strikes up an image-driven conversation with the consumer by revealing your company’s information, showing off your branding message, and underscoring advertising messages with attractive images that catch the eye. The latter point is the main reason for a wrap’s effectiveness.

March Madness is upon us! How’d your bracket go this year? Did you make it to the Elite Eight? Dare we say your team is still in the Final Four?

The right set of graphics draws the eye. It reels in foot traffic and supports name recognition as well as brand awareness. Interior branding inspires employees as well as customers visiting your venue. When you brand with corporate signs and graphics in South Jersey, you have a number of options open to you.

Advertising your contracting business – whether you do house painting, electrical work or something else altogether – with a mobile marketing scheme is always a good idea. Vehicle graphics packages, partial, and full wraps are just some examples of the methods we use to turn your car, truck or van into a moving billboard. While many contractors already understand the advantages of this medium, we believe that there are 6 things you didn't know about vehicle wraps and graphics.

If you could get 16 million eyeballs to see your marketing and branding messages each year, would you jump at the opportunity? What if this fantastic return on investment could be yours for only about $3,000?