Design Tips for Eye-Catching Commercial Fleet Graphics

Have you ever noticed that some trucks or vans make you turn your head while others just blend in with traffic? That wasn't an accident. The distinction is in the design. People might not notice a plain white van, but a van with custom fleet graphics becomes a moving billboard that is recognized everywhere it goes.

This is a big chance to businesses in Philadelphia. People see your cars every time your staff drives to a job, makes a delivery, or even sits in gridlock on I-95. If your design is good enough, that's free advertising.

At Sunrise Signs, we've helped hundreds of businesses in the area turn their cars into tools for developing their brands. We know that good design can turn a wrap that people forget into one that really stands out, whether it's for a single service van or a fleet of them throughout the country.

Let's go over some simple, useful design tips that will make your fleet wraps stand out and keep your brand in people's minds.

Why Fleet Graphics Matter for Business

The following explains why commercial fleet graphics work so well before we get into design:

• They never stop working. Your wrapped cars and trucks are always advertising, no matter where they travel. This is not the case with a billboard or an online ad.
• They help people trust them. Customers will trust your business more if your fleet has a brand name on it.
• They don't cost a lot. A wrap can remain for years after it is put on. That's a significant return on investment compared to spending money on ads again and over again.
• They make people more aware of them. When you have the same images on all of your vehicles, people in your town will get to know your brand better.

Now that you know why fleet graphics are important, here's how to make them the right way.

Read More About: How to Choose the Right Vehicle Wraps Company for Your Business

6 Design Tips for Custom Fleet Wraps That Get Noticed

1. Keep It Simple and Bold

The most important thing to remember when it comes to fleet car wraps is that less is more. Think about how people often notice your cars from another car for just a few seconds. People won't read a design that is too busy.

• Use large, legible fonts. Fancy script may seem good up close, but you can't read it at 40 miles per hour
• Stick to one clear message. A lot of details get lost. Pay attention to the most vital things.
• Create strong contrast. White letters on dark cars or bright colors on light vans are the easiest to see.

We've seen this happen over and over again at Sunrise Signs: basic designs stand out, yet messy ones fade in.

2. Make Your Logo the Star

Your brand identity is your logo. People should see it first. The logo should be big, clear, and in a spot where it can be seen the best in good fleet branding graphics.

• Make it stand out. The sides and back panels are the best places.
• Give it space. Don't put too much text or busy visuals on it.
• Make it the same every time. All of the vehicles in your fleet should have the same logo style and positioning.

Being consistent is strong. If someone sees one of your vehicles today and another one next week that recurrence helps them remember you. With multi-vehicle fleets, Sunrise Signs helps our clients reach that goal.

3. Easy-to-Read Contact Info

The point of fleet advertising wraps isn't just to look fantastic; it's to get people to do something. That means that people should be able to easily view and recall your contact information.

• Only allow one or two things. A phone number and a website are all you need.
• Use writing that is bold and easy to read. No small print.
• Don't make extensive lists. Don't try to fit in every service you offer.

For instance, "Call 215-555-1234" in big, strong letters is far better than a little block of text that lists 10 services.

4. Use Colors That Match Your Brand

The graphics on your company vehicles should match your brand. Use the colors that are already part of your brand. This makes your fleet easy to spot and strengthens your brand at every touchpoint.

We commonly suggest the following at Sunrise Signs:

• Use only two or three colors. Too many colors might make things look jumbled.
• Think about how easy it is to see: Bright, strong colors stand out in traffic.
• Make sure your graphics match your logo. Graphics should make your logo look better, not worse.

If you're not sure what colors will look best, a professional fleet graphics business like Sunrise Signs can help you choose colors and make design mock-ups.

5. Think About Movement

Your cars are continually moving, unlike a billboard. That implies that people should be able to see how your design works right away. People may only have three seconds to read your wrap, not thirty.

• Keep your slogans short. "Fast Plumbing Service" is better than "Serving Philadelphia with Reliable Plumbing for Over 25 Years."
• Use big pictures. Images that are big and bold are easier to remember.
• Make your main service stand out. Think about what you want people to remember.

Even if you only see them for a few seconds, the best vinyl fleet wraps make you instantly recognize them.

6. Don’t Forget the Back of the Vehicle

The back of the vehicle might be the most critical place to be in city traffic. Think about how much time people waste waiting behind vans, trucks, and trailers at red lights. That area is a great place to put up ads. Use it wisely:

• Make your phone number or website easy to read.
• Include a concise call to action, such as "Book Online Today" or "Free Estimates."
• Make it bold and clean.

At Sunrise Signs, we call the rear panel "the money spot" because it often gets the longest view time.

How Much Do Fleet Wraps Cost in Philadelphia?

How much does a fleet wrap cost? is one of the most common things businesses ask.

It depends on:

• The size of the vehicle. It costs more to wrap a box truck than a tiny vehicle.
• A full wrap costs more than partial graphics.
• How complicated the design is. It costs less to make and put up simple designs.

Fleet wraps in Philadelphia can cost anywhere from a few hundred dollars for spot graphics to several thousand dollars for full wraps on big vehicles. The good news is that they last for years after they are put up, which makes them one of the most affordable ways to advertise.

How Long Do Fleet Graphics Last?

If you take care of them properly, commercial fleet wraps can last between three and seven years. The length of time it lasts depends on:

• Vinyl quality. Sunrise Signs uses premium materials for maximum durability.

• Installation quality. Poor installation leads to peeling and bubbling.

• Maintenance. Regular cleaning extends the life of your graphics.

We also give you advice on how to maintain your fleet's graphics looking new, such washing them by hand instead of with a power washer and staying away from strong chemicals.

Wrap-Up

One of the best things a business can do to market themselves is to have custom fleet graphics. They run all day, every day, turning heads in traffic and getting your brand out there in Philadelphia and beyond.

The key to success is simple:

• Keep designs bold and uncluttered.
• Let your logo shine.
• Use clear contact info.
• Choose colors that represent your brand.
• Work with a trusted partner like Sunrise Signs.

Work With the Right Fleet Graphics Company

If the installation is bad, even the best design won't matter. That's why it's so important to pick a skilled fleet graphics company.

At Sunrise Signs, we:

• Use durable vinyl
• Install with precision
• Offer warranties
• Handle full fleets

If you search online for "fleet wrap installation near me" or "best fleet graphics company in Philadelphia," you'll find Sunrise Signs, a trustworthy local partner that knows how to get the job done well.