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3 Key Benefits of Environmental Graphics in the Workplace
Environmental signage is integral to the cohesion and atmosphere of your Philadelphia business. Frequently these signs and graphics are overlooked because signs, unfortunately, are usually seen as advertising tools. But that’s far from the truth. Environmental signage plays a huge role in your company’s success. Here are three key benefits environmental signage can have for your business.
Helps support your business's branding.
Brand recognition and recall are critical for businesses to obtain from their target audience. Environmental graphics allow your business to stand out from a sea of competitors within your community. By adding elements of your branding throughout the interior and exterior of your space, you can generate better brand recall from your current and new customers. Wherever your customers are in your establishment, your signage can ensure they never forget what your brand is about. By incorporating graphics into your workplace interior design, you can easily grow your business to reach new company goals. Your signs must match the location and vibe of your space. Ensure your signs are strategically designed and placed in and around your business to seamlessly imprint your brand in the minds of your target audience.
Encourages positive morale.
Your business’s environment has a lot to do with the attitude and morale of your employees. How would you feel spending hours of your day in a dull environment? Not that great.
Through the use of environmental graphics, you can help boost your employee’s morale. It’s a simple way to make sure your employees feel inspired, motivated, and happy while working for you. For example, you can transform your environment to induce positive emotions by using wall graphics and murals. Displaying words of positivity and encouragement on your walls, fun and vibrant illustrations, or images of your fantastic team can make a huge difference in the attitude of your employees. Your business is only as strong as your team, so why wouldn’t you want to ensure your team feels happy and comfortable in their work environment. With a positive atmosphere surrounding you and your workers, your customers will feel it too when they enter your establishment.
Provides clear directions.
Signage is used as a communication tool between your business and your customers. No matter where guests are within your establishment, signage should be provided to help them navigate your business easily. From the moment customers see your “now open” door sign to the hanging ceiling sign above your cash registers directing them to the checkout counter, you can provide clear instructions to help make your customer’s experience a positive one. Some great examples of environmental signs you can use in your workplace interior design are:
- Floor graphics
- Hanging signs
- Directional and wayfinding signs
- ADA signs
- Door signs
Use environmental graphics to help keep order in your business, provide clear directions to your customers, direct traffic flow, and identify critical areas of your business.
Are you a Philadelphia business looking to improve your business’s environmental signage? Contact the signage experts at Sunrise Signs to learn more about how we can help you with your environmental signs. Partner with a trusted environmental design agency to help take your business to new heights.