Recently, we’ve posted quite a few blogs on how contractor websites can do much more to aid consumers in their buyer’s journey. A website must be helpful, trustworthy and credible. This is especially true for contractors because very often, like auto dealers, contractors get a bad rap. This negative consumer attitude comes from many sources such as Google reviews, Yelp, social media postings on your business pages, and even local and national news reports. This is why it’s essential to develop an contractor inbound marketing strategy that not only gains leads but also provides real solutions to defined target market wants and needs.