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If there is one thing that my hometown of Philadelphia is famous for, other than the infamous Santa Claus snowball throwing incident, it's Philadelphia Cheesesteaks.
Nobody likes failing. It just looks bad. If you own a business, it can be the difference between repeat customers, tons of referrals, or closing up shop. When it comes to the installation of vehicle wraps, there are four main reasons why vehicle wrap vinyl materials fail.
A family owned business and experts in the field of landscape and turf equipment, Steven Willand Incorporated was seeking a way to expand their brand name recognition though truck wraps advertising.
Vehicle wrap graphics may be the answer to getting more sales for your company. Using the vehicles in your company's fleet to gain more customers is a smart business move. Take advantage of the time captive audience drivers must spend waiting at red lights by having your company’s vehicles wrapped with your advertisements.
Toyota’s Scion XB is a great vehicle for local delivery needs. It is just the right size for local deliveries. And, with a big, boxy shape, it works great for car wraps. Large rectangular sides make a perfect canvas for your message.
The Scion XB has a chic, distinctive image and your marketing plan can piggyback on that. Known as an economical vehicle, using the Scion XB identifies you and your business as an organization that is concerned about the environment.
When trying to brand your company and get your name out there, one of the best tools you have is your fleet of work vehicles. Truck and van decals and graphics are an excellent tool to assure you are recognized within your local service area. However, figuring out what to include in your design can be a tough call.
Guest post by Elisa Durand
There are plenty of reasons to invest in a more efficient or alternative fuel vehicle. Lower fuel cost, reduced impact on the environment, reputation as an innovative company, and increased goodwill with your customer base are some of the more popular motivating factors.
The Ford E-series of vans is the largest selling full size van models in the US, with 80% of the market. Produced in a variety of sizes and configurations, the E-series makes for a perfect large graphic display. Van wraps on these Ford vans will give your marketing plan a huge number of impressions in the very heart of your target market.
In the internet age of do-it-yourself, never has there been a greater time to do some great design work, even in the world of car wrapping. That being said, never has there been a greater time to royally screw things up if not careful, experienced or fully educated.