Posted by Adam Sokoloff on Tue, Aug 31, 2010 @ 09:18 AM
Recently, I had the opportunity to take part in a marketing roundtable discussion on the recession, social media, and current trends in marketing. Here is the full article and my video tribute to being part of a roundtable (forgive my humor, I needed an excuse to post a Monty Python video!). As always, I appreciate your feedback and comments!
SNJBP’s Marketing Roundtable:
Experts Speak Out on the Recession, Social Media, ‘Bad Performances’ by Corporate CEOs and the Most Popular Giveaways
As our regular readers know, every month we ask experts from across the region to help our readers by responding to what, we hope, are some thoughtful, real-world questions that can make a difference to business leaders in South Jersey.
This month we’re taking on two topics. Elsewhere in this issue you’ll find an assessment of the changing construction and building marketplace, as we ask some of South Jersey’s top “building” minds to help us get a handle on some key issues—such as whether there is any money available to builders and developers.
In this Roundtable, we’re taking on the fast-changing world of marketing communications and asking some of South Jersey’s top advertising and public relations minds to help us get a handle on some key issues—including how best to make use of social media.
Our panel of marketing gurus includes:
• Liz Farlow Co-owner Colortec Printing and Mailing
• Amy Jo Haven-Reynolds Managing Partner Creative Haven Media & Marketing
• Darren O'Hare VP of Sales Innovation Printing & Communications
• Adam Sokoloff President Sunrise Signs - Custom Wraps & Graphics
• Michael Willmann CEO WMSH Marketing Communications Farlow describes Colortec Printing and Mailing as a family owned and operated print and mail house, which for 17 years has provided printing, mailing and ad specialty items for businesses and also for the trade.
Design services, targeted mailing lists, personalization, print and mail are all done from our location in West Berlin. Colortec’s website is user friendly and offers specials and ‘instant quotes,’ “ she adds.
Sunrise Signs is centrally located in West Deptford, NJ. “we specialize in vehicle wraps and fleet branding design and installation,” says Sokoloff.
Creative Haven Media & Marketing wants to be your “in-house” marketing executive,” says Haven-Reynolds.“We partner with you to develop a keen sense of how your business operates and implement an innovative marketing plan crafted with a consistent voice that improves your bottom line. Our bottom line—we love what we do.”
Innovation Printing is a privately owned corporation that has been doing business for over 30 years.“We have a “Whatever It Takes” focus about our clients. Our core competency is sheet-fed printing, digital printing and web to print solutions and we operates 24 hours a day, 7 days a week," says O’Hare.
Willmann’s view of WMSH is that “we’re essentially storytellers. award winning storytellers. We specialize in delivering individual projects and campaigns on an as-needed basis. Think of us as the marketing communications version of “dropshipping.” We do it well. We do it when you want it. And we make it affordable. All by working smarter than the other guys—at least that’s what we like to think.”
First, we asked each of our experts to respond to a range of questions— from the impact of the recession to the impact of social media for their clients.
1. How has the recession affected your organization and what have you done in response to those challenges?
Says Colortec’s Farlow “Because most businesses have been affected by the recession and we deal strictly with other businesses, it has had a direct affect on us. Money is tight and everyone is looking to cut their cost. Even the non-profits are feeling the pinch because donations are down and government grants are being cut. In response to that we have looked for ways to cut our costs so we could pass the savings to our customers. We work closely with our customers in sharing our knowledge of the print and mail industry to explain ways they can shave money off their direct mail projects. For example, there are ways of designing your mail piece to save as much as 25 cents per piece in postage. Customers are very open to our ideas on how to cut all their printing costs. We have also beefed up our own direct mail projects with incentives to visit our website for specials and to use our ‘instant quote’ tool.”
For Haven-Reynolds the answer is “Like everyone else, we have been forced to do more with less and look for ways to operate the business more efficiently without sacrificing the quality of our service offering. One way we’ve done this is by working with in-house partner companies at our facility, The DeSimone Group in Cherry Hill, in some cases even trading services. Recently, we kicked off a promotional campaign for a new energy drink with Phillies catcher Carlos Ruiz. We conducted the photo shoot in-house utilizing a partner’s green screen video walls, and then walked about 40 feet to record the audio for the radio spot in a partner’s state-of-the-art studio – both convenient and cost effective.”
Sokoloff says “The impact of the recession on our organization was felt in terms of pricing pressure due to an initial decline in sales lead activity. Our response to this challenge was not to give in by lowering margins, but rather step up service, customer education via our website, and increase our overall value proposition.This resulted in moderate growth in both gross revenue and net profits.”
“The recession has affected everyone. If someone tells you that it hasn’t they’re lying. For us, it just means that we work harder and spend a lot more time in the ‘virtual’ workplace. We have long-time clients that have cut back on what they do, but we have others that see the value in stealing ‘share of voice’ and market share by ramping up when everybody else is ramping down.” says Willmann
2. When do you expect the recession to “end” for your organization…if it has not done so already? For the domestic and global economies generally?
Haven-Reynolds responds that “although the nation continues to grapple with economic challenges and the recovery is slower than any of us would like, at Creative Haven Media & Marketing we have exceeded our revenue projections for 2010 and we are poised to exceed this year’s revenues in 2011. Frankly, the times have forced us to fi ne tune our business model moving into new market segments and expanding our service offering in response to customer demand.There is still too much uncertainty with regard to the economy and until businesses feel more confi dent about the future, they are going to be reluctant to spend money on marketing and advertising at prerecession levels.”
Sokoloff says” It may be too soon to tell, but it looks as though we may have weathered the storm.The summer months, which are historically slower, have been fi lled with activity of companies who would like to market their businesses via vehicle wrap advertising.”
O’Hare responds that “Although we have realized an increase in sales over the past several months, we expect a complete recovery to take an additional 24 months.”
Farlow’s response is “We don’t expect the recession to end until business owners feel confi dent the cost of doing business is stable. Right now those who own a business do not have a very good idea how all the new regulations and the health care bill will truly affect their costs. On top of this, because of all the government spending, we know there is a tax hike coming. Business owners are not ready to hire people because of all this uncertainty. Therefore, unemployment remains high and consumer spending is low. We are all waiting for everyone to get their fi nancial house in order.”
“Some agencies say that refuse to recognize the recession. And that sounds good, but the reality is that the ‘new normal’ is here to stay.We see a bottom to the recession that will look bumpy…up for a month or two and then back down, with no sustained growth in jobs in the region till 2012,” responds Willmann.
3. Which of the social media do you most often recommend to your clients? Does the choice vary by market segment, target audience, product service type?
“I wouldn't say there is a specifi c social media that we recommend, but rather that with social media there is a conversation taking place out there in cyberspace. It can be about you, your products and services, both good and bad. You can either choose to be a part of that conversation, leverage it to it's full potential, or don't. As a company we have chosen to fully engage in many social media's,” says Sokoloff.
“We strongly encourage clients to use social media such as facebook, but urge them to tie these campaigns with Print on Demand or Variable Data Print campaigns,” says Farlow. “Studies show these cross channel marketing efforts always yield the best results.”
“Since we are a print and mail business,” says Farlow, “we are focused mainly on a company’s direct mail projects.Because social media has become so big, we do have a Facebook page, a twitter account, linkedin account and a blog. We use these social media tools to enhance our customer’s direct mail projects. For example, we will post their campaign via our social media accounts. They love getting this extra exposure. We also have instituted a new opt-in email gathering program that uses social media.
“ Haven-Reynolds says that “although we conduct far reaching campaigns, our industry niche is small to midsized businesses in the South Jersey and Greater Philadelphia regions.With a largely local clientele, Facebook has proven to be very successful for our customers largely because it’s cost effective and has the capability to highly target a market segment by gender, age, geography – down to a 10 mile radius.”
“Web 3.0 is on every client’s mind and in every client’s budget,” says Willmann. Blogs, Facebook, and Twitter are the most mainstream tools for our clients.”
Next, we asked our experts whether they work with a client from the eight-county South Jersey region that has been especially successful in responding to the recession…in effect made lemonade out of lemons?
“Burlington County College has done an outstanding job of presenting itself as the cost-effective choice for both high school graduates and for adult learners who want to reposition themselves for a new job or a better job,” says Willmann.
O’Hare sees similar results at Rutgers-Camden. “We've seen a great deal of activity with local colleges and universities. Schools such as Rutgers-Camden offer a great education at a great price,” says O’Hare. ”Students that were considering leaving the state are now living at home and commuting.Rutgers saw this opportunity and focused their advertising spend on enticing these prospective students to their campus.”
“On a regional level, I believe Wa-wa has done a fantastic job of succeeding through the use of innovative marketing,” says Sokoloff. “Take their recent Hoagie fest initiative. The promotion included media purchases such as TV, radio, print, billboards, and vehicle advertising. Social media also played a large role in generating buzz and traffic. Their facebook fan page recently surpassed 500,000 fans. Now that's impact!”
For Haven-Reynolds, “One success story is The Hughes Center for Aesthetic Medicine located in Cherry Hill, which provides cosmetic surgery and esthetic services – not considered an easy sell in a down economy. Yet we have seen explosive growth as the result of an aggressive, highly targeted marketing campaign to both their existing customer base and new clients. The campaign started by building a robust contacts database for promotional email blasts and direct mail. We also completely redesigned their in-house marketing collateral to provide a consistent look and voice.Once that was established, we launched an aggressive campaign for new clients that included Facebook, large scale promotional events and, more recently, local television advertising.”
Then, we asked whether any of our experts’ clients have made successful, out-of-the-box uses of Facebook, Twitter, YouTube…or any social medium?
Says O’Hare, “Some have! … We encourage clients to use cross channel marketing to meet their advertising goals. One great example is a firm we worked with that offers teeth whitening products. F/B users that clicked on their ad were able to order literature and samples. These prospective customers also received follow-up direct mail pieces with additional offers and discounts.”
“BCC did a great radio campaign that had high school students texting for more information about the school and for prizes on Wired 96.5,” says Willmann.
We also asked whether the digital revolution changed how audio and video production houses do business?
“The company that we partner with on audio and video production is Media Imagery. They have always been remarkably creative and client friendly, But ‘how’ they do what they do has changed dramatically. The work was always great. But now it is faster, less expensive, and of even higher quality…you can’t beat that combination,” responds Willmann.
For O’Hare, “it has allowed clients to keep zero inventory levels.Many advertising pieces can be ordered by their sales force or retail establishments, then printed within 24hrs and shipped anywhere in the world. These materials can also be produced with the local establishments contact information.”
Next, we asked whether there is something new on the promotional product scene that has our experts’ clients excited... or whether it’s still pens, post-its, and baseball caps?
“Old standbys are still very popular with our customers; hats, pens, golf balls and calendars,” says Farlow, “but we have noticed resurgence in popularity of notepads, personalized with your company info, because these will remain on the desk of a potential new customer as a daily reminder of your company. They are popular for mass mailing because they can be sized to fit a #10 envelope and still qualify for discounted postage rates.”
According to O’Hare it’s QR Codes.“A QR Code is a two dimensional barcode which can be used in many ways. A user with a smart phone can take a picture of the code and is then directed to a website. QR Codes are very popular in Japan, and have just started to show up in the US.”
Sokoloff says “Our clients are looking for new ways to put their brand in front of potential customers.
As an alternative to promotional products, we are providing unique wraps in places that wouldn't expected. Some cool examples of this include: golf cart wraps, concrete and pavement wraps, table wraps, and even port-ajohn wraps.”
“Customized (personalized) printing is very high impact,” says Willmann. As for giveaways, for our clients they have to be one of the three ‘bulls.’ That’s either edible, wearable, or usable.”
Finally, we inquired whether the performances of Tony Heyward, the Big Three automakers, AIG, Lloyd Blankfein et al have made corporate executives more interested in media and presentation training?
“Without any doubt,” says Willmann. The need to be able to respond effectively has been staring CEOs in the face every day as they’ve watched these big names struggle.And it has created renewed interest in both crisis planning and crisis management. We just completed media training for all 40 members of New Jersey Emergency Response Team of one of the nation’s largest refining companies. It was one of the most successful events of that type that we’ve ever done…because everybody in the room was hanging on every recommendation.
Source: SNJBP.com
Download our FREE Vehicle Wrap Essetials Kit
Posted by Adam Sokoloff on Mon, Aug 30, 2010 @ 11:54 AM
Reprinted from Ask The Expert in the September 2010 Edition of South Jersey Business People
Ask an Expert:Vehicle Wrap Advertising: How to Make Every Traffic Jam a Marketing Opportunity
By Adam Sokoloff
Every week, I am approached by clients and networking partners with inquires on vehicle wraps. They ask all kinds of questions about how we get the ‘stuff ’ on the car, how long it lasts and why so many communication and marketing directors are branding their fleets these days. The best answer I can offer might be to start with a few statistics on wraps.
- The American Trucking Association (ATA) reported 91% of people surveyed do notice vehicle graphics. Further, 70% of consumers will form an impression of a company based on a vehicle wrap.
- The Traffic Audit Bureau for Media Measurement demonstrated that a vehicle can generate between 30K – 70K impressions daily.
- According to 3M (a prominent tape and vinyl substrate provider) a company would need to spend $130,000 in advertising dollars to produce the same effects of a $3,500 vehicle wrap.
In fact, the Outdoor Advertising Association of America found that 96% of respondents felt vehicle wrap advertising was more effective than advertising through many other traditional methods. If you’re wondering why the numbers are so staggering, consider how often you drive your vehicle. Now, consider if you have a business, how often your high impact mobile billboard will be viewed by others.Add to this a few strategic moves after your wrapped and you have a great recipe for lead generation. It’s easy to see why a wrap is worth it.
A wrap in itself might be described as a high quality, stretchable material being adhered around the curvature of a vehicle. The material is a specialty vinyl which becomes more moldable when heated. Typically, the graphics are printed on a large format printer in panels. Each panel is pieced onto the vehicle to form the design.When premium material is used, it lasts 3-5 years with proper care.
Installation of the vehicle wrap is almost as important as the design itself. Most wraps should be done by certified installers with years of experience. To understand the concept, think about wrapping a present with lots of curve, like a basketball in a box. Getting the paper around the fl at parts is easy, but if you aren’t careful, you end up with lots of wrinkles around the round basketball. As I’m sure you can imagine bumpers, door handles and grills take a lot of experience and practice to get just right.
Since each wrap is custom, we can easily alter the placement of a design for consistency in branding. For example, many fleets contain a mix of work trucks and passenger vehicles. The graphics are rescaled to accommodate the size and curvature of the vehicle. If you are considering fleet vehicle branding, it’s important to make sure your designer understands the use of templates and how to accurately size the files for printing.
Once you’ve been wrapped, your high impact mobile billboard should be incorporated into your business marketing plan whenever possible. Simply, this means driving the vehicle regularly, parking strategically and, of course, taking the vehicle to job sites.Depending on the scope of your business, also consider attending community events and offering promotions directly out of your vehicle. If you don’t have a vehicle for your business, you may also consider wrapping an item integral to your business, such as an ice cream cart, windows, walls or even table tops.
So, vehicle wraps offer an excellent marketing opportunity for your business. They allow fantastic visibility on and off the road when strategically used to promote your business. Since they last 3 – 5 years, the effects of your high impact mobile billboard make every traffic jam a marketing opportunity. If a wrap is right for your business, make sure it’s designed by a design professional that understands the best way to get you the most return.That wraps it up!
Download Your FREE Vehicle Wrap Information Kit Here
Posted by Elspeth Misiaszek on Fri, Aug 27, 2010 @ 10:37 AM
When we said we’d have you up in seconds, we meant it. Banner Stands, or 
pop-ups, are so easy to use, you literally sling it over your shoulder, walk it to your booth, remove from the case and, poof!, you’re up in seconds. In fact, bannerstands are probably one of our most popular items. So, I wasn’t surprised when I saw one planted in the middle of a busy gourmet cheese shop at Pike’s Place in Seattle, WA. Here are a few ways to consider maximizing your banner stand:
- Stick it in the middle (of your shop floor). Ok, maybe not the center of all the traffic, but tuck it next to a cheese case or next to the grab and go section.
- Bring it along to a Seminar. If you are speaking, or even giving the intro, make sure it’s in a location where everyone will notice.
- Make a Festival booth more festive. If the weather holds out and there isn’t much wind, stick it outside your booth.
- Use it as a photographic backdrop. If you’re having your headshot taken, consider an angle that will capture your logo and company colors.
- Block the Hallway…At least stick it out there for a few hours and see what happens. You’ll probably want to be careful people can still pass by. This is particularly effective if you have a busy office next to yours.
The great thing about a retractable banner stand or banner up is their mobility. You can literally stick them anywhere and they pack up in minutes. Consider how you can take yours out to play a little more often, especially if you have retail customers all the time.
Still have questions about banners stands, banner stand design, or stand placement? Feel free to post a comment or contact us for additional information.
Posted by Adam Sokoloff on Thu, Aug 26, 2010 @ 02:10 PM
Wall posters. They've been around for decades, probably centuries in some shape or form. I still remember my classic rock n' roll posters that were hanging in my room as a kid. Pink Floyd, Led Zeppelin, and many others. Posters have also been an effective way for businesses to advertise. Recent technologies have improved upon what you can do with these posters.
Today, posters can be adhesive backed with removable adhesive. They go by the name of wall wraps. In retail they are also used on the outside of windows to increase visibility and are called window wraps, and window posters. They are a very popular option for today's fast changing retail environments as they are easily changeable. To help you maximize your window wraps, here are 5 ways to make them rock!
- Implement a monthly coordinated marketing campaign. Pick some items or services and offer a discount, buy one - get one, or some other noticeable value. Plan on having no more than one item per window wrap.
- A coordinated design is just as crucial. In order for your window posters to stick out and be noticed, it's important that they use like colors and themes for each monthly marketing campaign. This way is you choose orange for example as the background, then the following month choose another color so that the change of window graphics is very perceptible. A coordinated color scheme will also ensure a look without clutter or sign pollution.
- Supersize it! When choosing a size for your window wraps, use as much space as available without cutting off the natural light supply. If you have multiple windows and one key item that you want to advertise, ask for a multi-pane design (see the Arby's advertisement below).
- Text is nice, but images are worth a 1000 words. Quality pictures, taken at high resolution (6+ megapixels) should be the minimum used on your window prints. With most people driving by, you only have seconds to catch their attention.
- Follow the yellow brick road graphics! Window wraps should be considered the first step towards driving traffic into your location. Consider these other large format printing options: concrete decals and floor decals are two other great ways to lead your traffic to their final destination, whether it's in aisle 7 or in Kansas.
Still have questions on window wraps and window posters? Feel free to post a comment or contact us for more information.
Sunrise Signs - Custom Wraps and Graphics is centrally located in West Deptford, NJ and services Philadelphia, Pennsylvania, New Jersey, Delaware, and points coast to coast wherever the sun may rise.
Posted by Elspeth Misiaszek on Wed, Aug 25, 2010 @ 12:44 PM
Check out this awesome lobby sign: It’s a map of the area where I was traveling on the wall of a hotel. Yup, a map. On a wall. I was considering how often a concierge must be asked where to have dinner, how to get to the train station or even the closest route to a highway. This large format wall graphic was the best idea I’ve seen yet.
The hotel lobby signs also included a red PVC sign with white letters announcing a coffee station. The front desk has a translucent acrylic sign with red letters on it. Above the mini market, they added: Grab a Quick Snack!
If you’re looking to dress up a hotel lobby with signs, consider the following ideas as well:
- Are all your ADA signs up to par? This includes Exit signs, restroom markers and wheel chair accessible signs.
- Consider a wall mural of the city scape behind the reception desk.
- Have the concierge post the large format street mural with destinations and restaurants. Consider offering small postcard size maps so the station can be self serve when no attendant is available.
- Desk plates can be an excellent way to let guest know about your promotions. Since they are freestanding, they can be placed anywhere.
- If you are part of a local business group, consider a small point of sale display advertising the local favorites.
Oddly, there was no logo lobby sign or custom logo wall sign announcing the hotel. All the lobby signs were convenience locators for the guests. It seems the more convenient we can make things, the more our guests notice. Especially if you put a giant map on the wall!
Posted by Elspeth Misiaszek on Tue, Aug 24, 2010 @ 03:48 PM
I’m a little absent minded. Sometimes I lose my car. I mean it. I will park, go shopping and have no idea where I could have left the darn thing. I walk down one row, up another, down one row, up another…once I even set off the alarm just to find it. I used to think I was the only one that had this problem…until I parked in a downtown garage.
Garage parking generally uses painted signs that have been stenciled onto the pavement. Even the large numbers affixed near the elevators are usually painted. However, they can also be made of a thin aluminum signs that are drilled directly into the concrete. I saw something completely different, though.
The color coded wall included a small plastic card holder. The card? The number of the floor you were parked on that matched to that color. How genius is that? If you only remembered pink, you would find your car. Otherwise, if you just remembered ‘5’, good for you. You could also take a card, though, and use it to ‘find your way.’ Unless you’re as good at losing things as you are at forgetting where you put the card?
The concept would be interesting if taken to the next level of branding. If a floor was designated to Morris & Morris, Attorneys, why not place their logos next to the elevator. Further, you could offer informational cards to your guests or just color coded parking cards. If it was solely employee related, what a great place for a communication board or company calendar.
At any rate, I’d love the same thing in a mall parking lot…a little card that told me where I’d parked. Even better, a little map with an ‘X’ that said ‘Your car here.’ Of course, it couldn’t actually work that way. So, for now, I’ll continue to be awed by the genius of the person who created the parking garage sign card holder. Kudos! Fine work, Sir!
Posted by Adam Sokoloff on Mon, Aug 23, 2010 @ 01:58 PM
Our friends at Signs for Success in Spokane, Washington recently installed a fantastic wall wrap that deserves props. While in most cases, a banner may be the appropriate solution for advertising on a building wall, here the property manager did not want any drilling into the brick surface. The team at SFS came up with this alternative solution, which with heat, actually adheres to the wall surface. Nowadays wraps can be applied to most any surface, and this is a great example of just that! More importantly the wall wrap can be removed without damaging the surface.
Enjoy a short video below of their wall wrap installation which gives the impression of a retro hand painted look and feel. Awesome job Signs for Success! Wraptastic!
Posted by Elspeth Misiaszek on Wed, Aug 18, 2010 @ 09:04 AM
It always makes me happy when a client mentions something I didn’t even think of. In this case, he happened to read about our ‘Back in Black’ which discussed matte black wraps. Don’t get me wrong, I’m a fan of black, but it would not be my first choice. Hence a discussion that was sparked surrounding this very topic.
In fact, there are a few ways we can go matte. For one, many materials come in a matte finish. Since most prefer shiny, that’s usually the house standard. However, you can also special request a matte finish. When a vehicle wrap is printed, the full color digital print may be coated with a matte laminate. For some, this might be the right choice. We recommend matte for many indoor applications such as tradeshow displays. You might consider matte if the vehicle is just for show, say at a museum.
Matte wraps can also be done in other colored vinyls, such as red, green or blue. They are done exactly the same as the black matte wraps but with alternate vinyl colors. I can’t say we’ve had any of these requests or even that they are very popular…but in the interest of earning my quarter, they are possible.
As with a matte black wrap, a colored matte wrap protects the paint. It will last 3 – 5 years with proper care. (You can’t use any chemicals or wax over the vinyl.) Depending on the size of the vehicle, it can be installed in about one day. Again, it’s perfectly safe for leased vehicles and can be easily removed by a professional. Matte wraps are baaack…in color.
Color matte wrap being installed at ISA 2010
Download your FREE vehicle wrap information kit here
Sunrise Signs - Custom Wraps & Graphics is located centrally in West Deptford, NJ and services Philadelphia, Pennsylvania, New Jersey, and points coast to coast wherever the sun may rise.
Posted by Adam Sokoloff on Mon, Aug 16, 2010 @ 01:21 PM
Meet Ed Mitchell. Owner of the AmeriSpec Home Inspection Services franchise of South Jersey. Ed is the proud new owner of a partial vehicle wrap for his Ford f250 truck. Ed, who was previously a home builder for 12 years, wanted a wrap that would both advertise his critical business information, and also convey visually the type of services he offered. Our design team went to work and came up with two different vehicle wrap design concepts. Visually the team decided on illustrating a house with a large magnifying glass hovering on it to represent the detail that Ed employs with his home inspections. Ed quickly knew which concept he liked, and after a couple minor revisions, we scheduled him in for the vehicle wrap installation.
After meeting Ed and spending some time with him, I wouldn't hesitate to say that he is one of our most unique clients to date. Normally here at Sunrise, customers will either drop their vehicles off, and get a ride to the office, or they will use our remote office location for the day, which is equipped with a desk, internet access, coffee, and beverages. Everything but the kitchen sink!
But Ed is different. When I asked him if he planned on staying, he said no thank you. Ed, do you have someone picking you up? Nope. Can I offer you a ride? No thanks, I have one. And he proceeded to show me his bike. I should have picked up on the riding gear he was wearing, but I'm a little slow that way sometimes. Ed was biking it home 20 miles, and then 20 miles back. You see Ed is an avid cyclist. He recently completed the Livestrong Challenge Philly, which is a 100 mile long bike race and purpose is to inspire and empower people who are affected by cancer.
Although I didn't initially realize that Ed was a cyclist, it was easy to tell that Ed and AmeriSpec of South Jersey will ride the miles for their customers to ensure a thorough home inspection.
Download your FREE Vehicle Wrap Essentials Kit here
Ed, his bike, and his newly wrapped vehicle
The partial truck wrap - side view
Rear liftgate wrap
With both sides and the rear covered, Ed will benefit from the many miles he drives. Maybe he'll let us wrap his bike next!
Download your FREE Vehicle Wrap Essentials Kit here
Sunrise Signs - Custom Wraps & Graphics is centrally located in West Deptford NJ, and services Philadelphia, Pennsylvania, New Jersey, Delaware, and points coast to coast wherever the sun may rise.
Posted by Elspeth Misiaszek on Wed, Aug 04, 2010 @ 02:19 PM
If you’re displaying at a tradeshow over the next couple months, you’re probably in the market for an update to your tradeshow display. Whether you’re shopping for a table top display, banner stand or ‘pop up’ display, I wanted to give you a little something to masticate over.
Tradeshow displays are like hotdogs. I love Oscar Meyer and Hebrew National but sometimes the sale is on the Bar S kind I’ve never heard of. Let’s just say I don’t know what’s in it, where it came from or what exactly I’m buying. Even if I end up spending a few dollars more, I almost always choose a quality, mid-grade brand name I recognize. Almost all tradeshow displays are brought in from China where the hardware might be assembled in the USA. As you shop around, just be sure to ask for, well, Oscar Meyer preferably, but Hebrew National if that’s not available, er, something you recognize. To be fair, if you want a one-time use product, though, don’t hesitate to buy the Bar S kind. The family dog will thank you.
While we’re at it, what do you put on your hotdog? Relish, mustard, ketchup or some raw onions? Try to think of the condiments as the add ons you might consider for your trade show exhibit. For example, if your company is featuring an ‘all beef’ line of products, you might consider a retractable banner stand, tradeshow banner or table cloth that promotes just the current line of products.
Lastly, be sure to take into account what size and what type of display booth you’re getting. Basically, I’m just implying that you shouldn’t bring the 8’ Tabletop display to a 6’ Table event. The dog has to fit the bun!
In the meantime, if you need advice about what your budget can do for you this trade show season, call me. We’ll have you cookin’ with gas in no time!
Retractable Banner Stand
