The Company Branding, Culture & Marketing Blog

Vehicle Wraps to Build Your Brand

Posted on Mon, Oct, 14, 2019

credit union truck wraps

Wraps and graphics on your work fleet are the most cost-effective way to build your brand awareness.  Don’t take our word for it, consider the statistics:

  • The American Trucking Association (ATA) found that 91% of people surveyed notice vehicle graphics.
  • A study by the Traffic Audit Bureau for Media Measurement showed that a vehicle can generate between 30,000 to 70,000 impressions daily.
  • 3M calculated that a company would need to spend $130,000 in advertising dollars to produce the same effects of a $3,500 vehicle wrap.
  • Studies show that vehicle graphics improve name recognition by more than 15 times

Vehicle Wrap Impressions Graph

Fleet branding generates the most impressions per dollar spent because the trucks, vans, and cars that your business already uses serve as moving billboards.  In other words, advertising with a vehicle wrap gets your business noticed everywhere – on the road, in parking lots, and in the driveway of a service call.

For example, people are more likely to use a business that appears trust-worthy, professional, polished, and legitimate.  If you were getting estimates from contractors for a renovation to your house, who would impress you more: the contractor that showed up in a plain, white, cargo van, or the one that arrived in a clean-looking work truck with its logo and web address emblazoned on the side that you’ve noticed around town and seen in your neighbors’ driveways?  When your brand looks professional, polished, and legit, that perception is applied to your company, as well.

Dialed In Wrap 2D

At Sunrise Signs, we can help you develop your brand – everything from your logo design and the branding on your trucks to the signs on the inside and outside of your building. We have an in-house team of graphic designers that can work with you to create an impactful wrap.  And then you can partner with us for printing and locating an installation option near you to complete the project and get your inspiration on the road. 

Contact us for a free consultation and find out how fleet branding and vehicle wraps can establish your brand and grow your business.

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