So, you just got off the phone with a potential customer who wants a vehicle wrap for his Chevy...
At Sunrise Signs, not only do we have in-house graphic designers, we also work with many freelance designers who send us their vehicle wrap designs for printing—and often we also install the wraps for their clients. What we hear a lot is how it can be a challenge to sell designs to the client—or justify the cost of paying an experienced designer. Here’s how to turn those skeptics into believers.
It’s Part Art, Part Science!
Some clients may look at your skills as art and art alone when that’s not the case. Graphic designers are also trained in marketing and branding. Sure you’re using the best vehicle templates out there today but the design you create is to strengthen or build a brand as well.
Communicating this to your clients at the get-go will help them understand what’s involved in your vehicle wrap design.
It’s the 21st Century and Time for Visual Communications
Your clients may already use TV and print media to advertise, however, many aren’t versed in the power of a vehicle wrap—or that it’s also a form of a visual communication. Let them know how each wrapped vehicle has the possibility of achieving up to 70,000 visual views in just one day.
Sell the idea behind the design as well. You’re incorporating their brand into your designs to help spread the word—visually.
They Know a Kid Who Designs Stuff
Many people play around in Adobe Illustrator or Photoshop but that doesn’t make them trained graphic designers. They may indeed know of a student or friend of a friend that creates logos but you can challenge them on this by asking some questions.
Some to consider are:
“If you require changes, is your designer skilled at revisions?”
“Do you have aftermarket parts that need to be wrapped that aren’t on the template?”
“Is your designer knowledgeable about fonts and typography matching?”
“Are they using design software a wholesale vehicle wraps printer company can’t open or use when it's time to print the wrap?"
“Does their guy (or gal) have a degree in graphic design and a portfolio?”
All of these questions will make them reconsider that cheaper option.
Isn’t the Price a Little High?
Dr. Ralf Speth, the CEO of Jaguar once said of paying for graphic designers: “If you think a good design is expensive, you should look at the cost of a bad design.” It’s more than a PowerPoint presentation or sketching something that looks cool. It takes time to develop a great vehicle wrap design.
Tell them if they choose a less-experienced designer they will indeed get what they paid for—and it probably won’t be as desired or very professional.
Develop a Partnership
Freelance graphic designers often don’t have the resources to print and install their vehicle wraps once the client has approved them.
This is where Sunrise Signs can help. Instead of losing a client, we become your silent partner in the background. Just email us your design and we’ll print it out and even install the wrap if your client is in our service area.
If they are outside of our service area, we can still print the design and send the wraps to one of our trusted installers—and we have them in every state in the U.S.
Winning over clients doesn’t have to be a chore if you can convince them your skills are valuable. Keeping client relationships strong becomes a reality when you partner with a nationwide sign company that quietly stays in the background and helps you shine.
We are a click away—download our wholesale price list below!
