Contractors aren’t just plumbers or electricians. They are also carpet cleaners, painters, housekeepers and window cleaners. Kelly’s Window Cleaning is a smart contractor that has ventured into the world of van wraps because after all, they do turn a company vehicle into a 24/7 moving billboard that advertises all the time—even when Steve Kelly and his crew are on jobsites cleaning windows!
The Client Needed Van Wraps
Located in Glassboro, New Jersey and founded in 2008 is Kelly’s Window Cleaning. Like most successful small businesses in America, this enterprise is family owned and operated and Steve is happy to manage the business with wife Kelly by his side.
Since inception, their motto has always been to build and maintain a reputation as a trustworthy and reliable company, providing excellent services to their customers. And, although based in Glassboro NJ, they serve many areas that are within a 90 mile radius including Moorestown, Sewell, LBI, Ocean City, Voorhees, Sea Isle, Lakewood and many more!
Steve Kelly came to Sunrise Signs with a Ford Econoline Van he wanted wrapped to help brand and market his business. He was aware that 95 percent of consumers remember the graphics they see and even if they didn’t need his window cleaning services when they first saw his wrapped van, when they did need them, they would call Kelly’s first.
Our challenge was to come up with a vibrant van wrap that would portray the company’s services but also be attractive and memorable. And, every smart contractor knows an all-white vehicle void of graphics is simply not smart.
The Sunrise Solution
For this window cleaning contractor, the vinyl film base is green and yellow with droplets of water and a big blue water splash on the bottom of the sides that reveals a window squeegee. Also on the sides of this Ford Econoline van wrap, we placed the name of the company at an angle—and it’s big and bold, especially since it uses their darker green corporate colors. Beyond an appealing angle, the letters offer a 3D effect.
Also on the sides, we included in white text what they do, Window Cleaning and Power Washing and that they offer both residential and commercial services. We added their company website address and their telephone number. In fact, all the elements including the “Kelly” four-leaf clover seem to jump off the sides of these van wraps.
The hood of the van received their company name/logo and a repeat of their services. For the rear of these van wraps we came up with a design that shows “windows” and also repeats their name/logo, website address, telephone number, and their list of services is repeated although on the rear, we also added that they are fully insured. To complete these wraps, viewers see they can find this contractor on Facebook and that they are A-Rated on Angie’s List.
This project turned out to be an amazing job. It shows how our in-house designers use their creativity to come up with a winning van wrap. They are able to do this via our intense client consultations and by reviewing other branding tools such as their website and ads they may have done in the past.
Now this Ford Econoline Van is gaining attention each and every day as it drives their service area. Attractive and informative, these van wraps will spread the word about Kelly’s Window Cleaning faster than traditional ad venues like TV, radio or newspaper ads.
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Now on to some larger pics of these eye-grabbing van wraps…