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NJ Lottery Strengthens Brand with Concession Trailer Wraps!

Posted on Fri, Jun, 13, 2014

NJ Lottery brands with Concession trailer wrapsThe NJ Lottery is spreading a new motto of late: “Give Your Dreams a Chance!” The main office of the NJ Lottery is located in Lawrenceville and today, this state organization is spreading the word on not just dreams but also “Winners Wanted!”

The Client

All states have a lottery and in New Jersey the games began in 1971. Much of the profits made by ticket purchases are offered to the state’s education efforts. A while back, their Field Promotions Team came to us with a promotional wrap design and asked Sunrise Signs to print and install the wraps on their Dodge Caravan in less than a week! We, of course, were happy to oblige and soon their team was out on the streets spreading the lottery’s Winners Wanted campaign!

One stop for the newly wrapped Dodge Caravan this year was the St. Patrick’s Day Parade in Seaside Heights. But the NJ Lottery wanted to go bigger. Now they decided a concession trailer wrapped to perfection to strengthen brand awareness even more was just the ticket!

The Challenge

Dodge caravan van wrapsLottery reps brought us their old concession trailer with an inspiration. What they sought was a true South Jersey look that would make viewers think of the Boardwalk and carnivals and festivals New Jersey is famous for. The old trailer didn’t have the pop or feel they desired but was still colorful and bright.

Our challenge was to deliver this concession truck wrapped in a way that would represent the lottery’s inspiration and also match the promotional van wraps on their Caravan. The use for this concession trailer would be vast including a trip to the Jersey Shore Festival in Seaside Heights and other spring and summer events.

The Sunrise Signs Solution

Because we had their wrap design for the Dodge Caravan digitally saved, we weren’t worried about the colors—we used PMS color matching to ensure the yellows and greens of the wrap would be the same as the Caravan wrap.

While the old concession trailer was their trademark yellow and did have some graphics, it just didn’t represent the desired theme. It also lacked pizzazz.

Our designers came up with the creation you see below that included tons of pizzazz and also revealed both of their promotional motors: Give Your Dreams a Chance and Winners Wanted!

Concession trailer wraps

The green and yellow wrap film also includes a sort of 3D dimensional design that is eye-grabbing. We were able to include all their lottery game logos on the sides and rear of these concession trailer wraps. Crisp clean block lettering can be seen from all sides and stars including ever color of the rainbow adorn all sides of the trailer. Even their four-leaf clover now pops bigger and brighter than before. The organizations website address was also prominently placed so people know where to learn about new games and get winning numbers of the day or week.

The Results

Some of our vehicle wrap projects require tons of colors to project excitement and interest and the NJ Lottery’s concession trailer wraps was indeed this type of project. We are so delighted with this trailer wrap design and the outcome, let’s get right to the images!

 

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The first image shows the old trailer and the ones that follow reveal one amazing concession trailer wrap…

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Fleet vehicle wraps NJ

Promotional vehicle wraps NJ

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Tags: Sunrise Signs, Concession trailer wraps, carnival and fair trailer wraps