In 2011, DBR360, a business/technology firm, changed its name and focus—sort of a rebrand if you...
Advanced Sports Uses Promotional Vehicle Wraps to Increase Brand Recognition
A while back we did some amazing Ford Transit Connect fleet graphics for Advanced Sports. Now this company needed a quick solution to promote their products and boost brand awareness. Check out how our partnership with this bicycle distributor and their new vehicle wraps on a Sprinter Van towing an enclosed trailer did the trick!
Our first partnership with Advanced Sports was when they asked us to wrap two Ford Transit Connects. With a home office in Philadelphia, Advanced Sports is actually a worldwide distributor of bicycling products that includes well-known brands like Fuji, Kestrel, SE, Breezer, Terry and Oval. They are also known in the BMX arena and provide recreational, road and mountain bikes via their Specialty Bicycle Retailer (SBR) network.
Bicycling is an intense sport where the stakes are high and top-quality machines are a must. Still, even a worldwide bike distributor needed a way to promote their top-selling mountain bikes—the Breezer and Fuji models.
Again, they called Sunrise Signs and together we worked to achieve the fastest branding tool on the market today—vehicle and trailer wraps!
Many of our customers have their designs in-place and we don’t look at this as a challenge, but instead, a way to create lifetime partnerships. Advanced Sports needed the use of our large format printer, quality vinyl films and expert installation techniques—the design of these wraps were all their own.
Happy to help, we worked with them to ensure the right placement and positioning for their Sprinter Van wraps and enclosed trailer graphics. In fact, many of our installations are from clients with their own designs, freelance graphic designers who need printing and install services and even advertising agencies looking for a nationwide commercial sign company that are experts in what they do.
The Sunrise Solution
First, we met with the client and we had one advantage—we already had their saved images of the prior vehicles we wrapped, the fleet of Ford Transit Connects. Still, this vehicle wrap install was different because of the different van model and the enclosed trailer—both were new canvases for us to work with.
We went right to work uploading their designs to our vehicle wraps software program and sent the designs to our high-quality, large format printers. Once printed, we installed these eye-grabbing promotional vehicle wraps!
The results of this project are astounding!
The Sprinter Van – Because these promotional Sprinter van wraps included marketing both the Fuji and Breeze mountain bike line, each side was dedicated to one product—Fuji on the driver’s side and Breezer on the passenger side. Each of the sides are blanked with images of mountains and tough terrains with riders atop these bikes. Logos of Fuji and Breezer also appear. The rear and the hood of the Sprinter van include manufacturer logos of other bicycle lines Advance Sports distributes via their SBR network.
The Enclosed Trailer – To stay consistent, the sides of the enclosed trailer continues the graphics to match the sides of the Sprinter Van—Fuji on the driver’s side and Breezer on the passenger side. This means viewers first see the van graphics and the visuals continue on the enclosed trailer providing a long-line of high-impact visuals The Advanced Sports logo appears on the enclosed trailer to reinforce this distributor and their brand.
We believe that vehicle wraps and graphics are the very best way to market and promote hot products. Each vehicle wrapped has the ability to achieve up to 70,000 visual views per day and with these Sprinter Van wraps and enclosed trailer graphics, because their intent is to drive many city streets and highways, the possibility for even more views increases.
If you are looking to promote a product or service quickly, whether the design is yours or you need our in-house designers to create amazing graphics, contact us. We make it easy to get a custom quote…
Now on to some larger images of these one-of-a-kind promotional Sprinter Van wraps and enclosed trailer graphics…