In 2010, Elizabeth Wittmaack Kaplanis left her medical field career and founded Ridgewood Tri Athlete, LLC (RTA). Kaplanis and her husband and business partner, Chris Kaplanis are committed to coaching triathletes by mentoring and assisting them in their quest to reach their goals.
Both Chris and Elizabeth have quite the experience—Elizabeth is a 9 x Ironman® finisher, 2 x Ironman World Championship finisher, 30 x 70.3® finisher, 2 x 70.3® World Championship finisher and has numerous overall podium wins. Husband and partner Chris has over 8 years of coaching experience in multiple sports and is a standout athlete and fitness fanatic as well as a 3 x Ironman and Ironman 30.3 World Championship finisher. Chris is also a USA Triathlon certified coach and a USA Cycling certified coach.
With this much fitness and training experience behind them, RTA works with athletes of all levels to assist them in reaching their multisport goals and dial in individual needs so dedicated athletes can truly accomplish their goals.
Elizabeth, a native of Ridgewood New Jersey brought this sports coaching business back to her home town in Bergen County and the company has grown! Their corporate website offers a plethora of ways for interested athletes to stay informed of the sport and get started including a free newsletter and a Coach’s Corner web page. Those from beginners to experts can also join the Team RTA Tri Club.
The owners and members of Team RTA Tri Club needed a new edition to their “team” to help build this unique sports and fitness coaching enterprise. What better way to do that than with custom graphics and car wraps? Once they contacted Sunrise Signs, we worked with the owners to turn their Honda CRV into a 24/7 moving billboard advertisement—an affordable advertising method that can save thousands over traditional ad methods.
For these car wraps our in-house graphic designers looked to the sport itself and how multi-faceted it can be. On the sides of these wraps, we included their recognizable logo, website URL, images of athletes running, swimming and cycling and their “Go Team RTA!!” as encouragement for athletes everywhere.
The hood of their Honda CRV was wrapped with their logo and website URL and the entire car wraps blend contrasting colors of blues, “road” black and greens smartly. The rear of these car wraps also received some attention announcing RTA is a multi-sports coaching club and we also wrapped the wheel with their RTA logo. The rear windshield shows an image of a runner and of course what triathlons are all about, swimming, biking and running.
If you’re a fitness club looking to build your brand and spread the word about what you do, why not consider car wraps? Not only are they affordable, the visual impressions you’ll receive are far more than a newspaper ad!
We hope you enjoy this pictorial of what we did for RTA and be sure to read some of our great customer testimonials!