If you own a business, chances are you have consider getting car wraps or vehicle graphics for your company automobiles. Wraps are all over the roads these days highlighting a company name and logo or delivering a clever, memorable message. Parked a few blocks from our business, there is a van we wrapped with colorfully designed vinyl that always catches our attention. When customers call, they regular comment on seeing the wrap around town.
If you are still on the fence, below are six reasons why you should consider vehicle graphics:
Vehicle wraps provide you with the perfect opportunity to build your brand. To stick in the minds of potential customers, include your company colors, motto, and logo. Sunrise Signs can help you with designing a logo if you do not have one yet. Part of branding is presenting a consistent image to consumers. We can create a vehicle wrap that perfectly matches your other marketing materials, so you can build brand recognition.
2. Build Local Awareness
Car wraps are being used increasingly as a primary local marketing tool. If you are a contractor or a delivery company, vehicle wraps are ideal because they reach the local audience that makes up your customer base. The more they see your vehicles on the way to jobsites or making deliveries, they more likely they are to remember your company when they need your services.
3. More Affordable than Radio, TV, Newspaper, and other Traditional Media
One of the most effective forms of outdoor advertising is vehicle wraps in South Jersey. Businesses can generate up to 70,000 impressions per day with vinyl graphics. The visibility of your advertisements can also far surpass that of a billboard depending on how much you drive. In fact, the Outdoor Advertising Association of America recently found that vehicle wraps are the least expensive form of advertising when it comes to cost per thousand impressions. It isn’t even close.
4. Turn Vehicles into Moving Billboards
On average, Americans travel about 302 miles per week. A lot of that time is spent being bored while stuck in traffic. When your wrapped vehicle is near them, they are essentially a captive audience. Whether they like it or not, they are learning about your company. And, if you make a good impression, you may have a new customer.
5. 97 Percent Recall Rate
In a study by the Outdoor Advertising Magazine, vehicle wraps have an astounding 97 percent recall rate. Also, in the survey, 99 percent of respondents believed advertising on your truck, car, or van is more effective than any other form of outdoor advertising.
6. Wraps Do Not Discriminate
In any given week, 96 percent of Americans are drivers or passengers in cars. You will reach these people as well as the other four percent, who are likely on foot or bike. Regardless of race, gender, age, or economic class, vehicle wraps reach everyone.
Do we have you convinced your company needs vehicle wraps? South Jersey businesses and individuals can contact us today for a free consultation.