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Effective Pet Care Industry Advertising Using Vehicle Wraps

Posted on Thu, Jan, 10, 2013

Pet care industry advertising ideasThe APPA National Pet Owners Survey revealed an estimated $52.87 billion was spent on pet care in 2012! In the same survey, 62 percent of U.S. households own a pet. This is why the pet care industry is so competitive and is offered in many forms. No matter what sort of pet care services or products you offer, you need to find a way to advertise your business and that’s where affordable vehicle graphics and wraps come in!

Building a Unique Brand

Pet care is so competitive and includes everything from specialty foods and snacks, animal shelters and adoption centers, boarding and grooming, training and pet clothing and accessories (to name a few). This is why it’s important your business builds a unique brand to encourage consumers to buy from you and skip the big box stores.

Sunrise Signs has created stunning vehicle wraps for three pet care industry providers using eye-appealing imagery and graphics. Each had a unique purpose and each has taken advantage pet care industry advertising with vehicle wraps designed specifically for their organization.

My Park A Pet

Pet care industry advertising with vehicle wrapsThe first project was a Nissan Quest van for My Park A Pet located in California.

Not only are their van graphics and wraps colorful, they are also very noticeable and because 95 percent of people surveyed said they remembered the vehicle graphics they saw, when a consumer finds they need grooming, training or pet boarding services in My Park A Pet’s area, chances are they will remember them and call them first.

The graphics used on these on these van wraps include pet images, their website address, a list of the services they offer and their local telephone number. With such stunning vehicle wraps, you can see how easily this pet care provider is able to build their own brand and reach their target market.

Delaware County Animal Control

For Delaware County Animal Control, it was important they spread the message about their county animal services.

Animal Control Vehicle DeisgnsThis vehicle wrap project was to transform a Ford E-150 van to not only patrol the streets and help both domestic and wild animal but also to educate the community at large.

This was down by embedding animal images, a county badge to portray their authority and even a QR (quick response) code that leads directly to their lost and found department. Their website address is also prominently placed in different areas of the van so viewers in Delaware County Pennsylvania can connect with this animal organization for animal safety information as well as learn the importance of spaying or neutering a pet.

Animal Welfare Association

This New Jersey animal rescue, adoption and education non-profit organization asked Sunrise Signs to get their message across by reviving a Sprinter van with impressive and bold van wraps. Pictures of rescued animals adorn the sides along with some other must-have pet care industry awareness elements.

Vehicle Graphics for Animal Welfare AssiciationThese elements include a QR code and a Facebook logo so those living in Camden County NJ can stay abreast of what’s new and learn about safe pet care such as the Animal Welfare Association’s spay and neuter clinic or their pet vaccine services.

Not an inch of space was spared on these Sprinter van wraps and now viewers can learn pet responsibility and who to turn to in their area. A win-win for this non-profit and its audience.

Pet Care Industry Advertising

No matter what part of the pet care industry your business caters to, advertising with auto wraps will help you stand out and get noticed. Just one wrapped vehicle can achieve up to 70,000 visual impressions in just one day and because they turn your vehicles into 24/7 moving billboard advertisements—this pet care industry advertising idea is not only more affordable than traditional ad methods, animal and pet care vehicle wraps help to build your brand.

Sunrise Signs is the choice for nationwide, affordable pet care industry vehicle wraps. Whether you have one vehicle or a fleet of vehicles, we can help you reach your target market and spread the message about the products or services your offer. As far as animal shelters and pet awareness organizations, what better way to announce you are there to help than pet care industry vehicle graphics and wraps?

Learn more about vehicle wraps and graphics by downloading our free Vehicle Wrap Information Kit and our Vehicle Wrap ROI Calculator!

Source: American Pet Products Association

 

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