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Why Vinyl Wraps Should Be In Your Business Advertising Budget
Marketing and advertising strategies are part of our mission here at Sunrise Signs and along with our many blog posts on how to advertise using them to gain customers, we want to emphasize why vinyl wraps and vehicle graphics should be in your ad budget for the upcoming year along with advice from business industry experts on how to set an advertising budget.
The National Federation of Independent Business (NFIB) is a member-based organization where business owners can find all sorts of free resources on starting, managing and advertising a business. We found a great article from the NFIB on ways to set up an advertising budget and for business owners who don’t understand popular techniques, it’s a must-read!
The NFIB article not only lists the most popular methods to set an advertising budget, it also offers the pros and cons of each method.
Vinyl Wraps Are Affordable
One method of budgeted advertising offered by the NFIB is called “fixed percentage of sales.” With this method, you simply determine total gross sales and then allocate a percentage of that number and dedicate it to advertising. Even small business owners can allocate two to five percent and in the NFIB example, “If annual sales are $300,000 then spend $6,000 to $15,000 on advertising.”
Let’s think about those numbers for a moment. A small business can afford vinyl wraps advertising—there are both partial and full vehicle wraps and Sunrise Signs can work with your budget to help your company vehicles get noticed and turn them into 24/7 moving billboard advertisements.
For example, our vehicle graphics start at $500, partial vinyl wraps start at $1,000 and full vehicle vinyl wraps start at $1,800. Of course there are certain variables based on the vehicle at hand but if you compare utilizing vehicle graphics and wraps to other advertising methods, you’ll quickly see how much more you’ll get for your advertising dollar.
Download our Vehicle Wrap ROI Calculator to compare the cost of vinyl wraps to some of the most common ad methods to see how much you can really save!
Vehicle Graphics Work
Whether you have one, two or a fleet of vehicles you want to wrap, this advertising method does work and it’s even recommended by the NFIB.
With so many professional marketers saying you can’t truly measure the cost of advertising, you can with vehicle vinyl wraps because there are statistics to back up their affordable cost.
- 3M a vinyl film manufacturer says a company would have to spend $130,000 in advertising dollars to achieve the same effect as one $3,500 vehicle wrap.
- The American Trucking Association reported 91 percent of people surveyed do notice vehicle graphics.
- The Traffic Audit Bureau of Media Measurement offers just one vehicle wrap can gain up to 70,000 visual views in just one day.
- Vinyl wraps are “evergreen” meaning once placed, your ad campaign to build your brand and drive sales keeps working—not like one-time newspaper or magazine ads.
Check out three of our most popular posts that delve into why vehicle wraps work for the small business owner to gain more vinyl wraps statistics, vehicle wraps advertising tips and how to get started:
- Small Business Advertising Tips and Why Auto Wraps Work
- A Look at Measuring the Effects of Traditional Ad Methods Compared to Vinyl Wraps
- The Small Business Owner’s Guide to Vehicle Wraps and Graphics
Make the Switch to Vinyl Wraps Advertising!
Entrepreneur.com offers a 100 percent free small business advertising budget template you can download today to start the budgeting process for the new year.
Sunrise Signs also offers some free downloads including our Vehicle Wrap Information Kit and our QR Code Marketing Kit—yes QR (quick response) codes can be embedded right onto your vinyl wraps where smartphone scanners can reach your website instantly or find a promotion or discount.
For many small business owners each year is a “guessing” game on what ad strategy will work. And, many end up overspending by high-pressure ad reps. Don’t be that entrepreneur in the new year and instead, find out how vinyl vehicle wraps and graphics will turn your business around!