The Company Branding, Culture & Marketing Blog

Why Is Vehicle Wrap Design So Hot for Vehicle Fleets and Franchises These Days?

Posted on Mon, Sep, 24, 2012

fleet car wrapsFleet managers and franchise business owners may be missing out on a hot advertising trend these days—vehicle wrap design. Many focus on traditional advertising strategies such as TV and radio spots, newspaper ads, billboards, pay-per-click advertising and snail mail ads and all of these can bring in some clients but the real way to gain up to 30,000 to 70,000 visual impressions these days is by employing unique and affordable vehicle wraps and graphics for your fleet of vehicles.

Franchise Graphics

If you own a franchise you’re already off to a great start if you want to implement vehicle wrap designs into your company vehicles. Your franchise agreement gives you access to the artwork and from there, Sunrise Signs can customize your franchise cars to represent your location and other essentials like specific website URL, Facebook Page, Twitter handle, telephone number and even a QR (quick response) code where smartphone scanners can find your website or special offers and campaigns instantly.

Name recognition and building brand identity is important even for franchises—especially if you’re competing with many in your area. If you own a Pizza Hut franchise for example, vehicle wrap designs can help you by embedding what makes you different than the other guy. Our in-house graphic designers work with you to come up with great ideas based on input from you and of course, because we are experts in the franchise graphics world, we’re pretty confident that with your ideas and ours, your franchise vehicles will stand out once wrapped.

And, because we are a full service vehicle graphics and wraps company, we can design and create franchise wraps and install them just about anywhere in the U.S. via our relationships with many trusted and certified installers.

Fleet Graphics

Franchise truck vehicle wrap designA fleet is a fleet is a fleet right? Wrong! Many fleets consist of all sorts of vehicles from delivery vans to work trucks to executive corporate cars to full size trailers. The commonality all of these vehicles need is vehicle wrap designs that are color and graphic consistent no matter what type of vehicle is wrapped.

At Sunrise Signs this is never a problem because we have templates for all vehicle makes and models to ensure logos, images and corporate messages are placed on each vehicle for visual optimization using digital imagery making each vehicle unique yet consistent in brand message.

That means while your fleet is out on city streets and highways that consistency is constantly revealed—even in corporate cars off to a lunch or business meeting. Vehicle fleets also need to maintain brand identity and reach out to both B2C and B2B customers and custom vehicle wrap design is the most affordable and recognizable way to do that.

Getting Noticed the Affordable Way

The statistics for vehicle graphics and wraps tell the story on affordability and noticeability. The American Trucking Association (ATA) offers that 91 percent of people surveyed do notice vehicle graphics. 3M states a company would have to spend $130,000 in advertising dollars to achieve the same effect as one $3,500 wrapped vehicle. And, vehicle graphics make name recognition 15 times greater—we remember what we see and our minds turn to what we remember when it’s time to make a choice in products or services.

Franchise vehicle graphics and wrapsA car dealership fleet of courtesy shuttles or parts delivery vehicles can be turned into amazing 24/7 moving billboard ads of “buy from us.” Or, a Stanley Steemer fleet of vans all wrapped with custom vehicle wrap designs increases the number of visuals meaning wrapped vans offer added name recognition on top of national franchise advertising—only locally.

Whether it is franchise graphics or fleet vehicle wraps you seek, making the choice to utilize this amazing business advertising tool is simply smart because vehicle wraps advertising are so effective.

Still, some fleet managers and franchise owners need more proof and wonder if they should invest into vehicle graphics and wraps. This is where we invite you to download our free Vehicle Wrap ROI Calculator to see how much you can save in advertising dollars and get a better bang for your buck.

We also offer other great tools right from our website including:

Vehicle Wrap Information Kit

QR Code Marketing Kit

Photo Galleries

Success Stories

Above all, if we haven’t convinced you vehicle graphic design is right for your franchise or fleet needs, we invite you to read some of our great customer testimonials to see why Sunrise Signs is the top pick for all your franchise graphics and fleet vehicle wrap needs.

Once you’re ready to get started, just click on the “Get a Quote” button below and let us show you how we can turn your fleet or franchise vehicles into something custom, different and eye-grabbing to boost your brand and your bottom line. 

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