The Company Branding, Culture & Marketing Blog

Marketing Your Fleet with Truck Graphics

Posted on Thu, May, 10, 2012

Truck Graphics 3M Reflective FilmEvery fleet manager should think of their vehicles as moving billboards. As the truck graphics industry gets more competitive and diverse, the sky’s the limit on what you can do! Beyond truck graphics decals and lettering there are full vehicle wraps and the popular 3M™ Scotchlite™ Reflective Graphic Film 5100R.

Awesome for truck graphics and wraps, this 3M™ product description offers that the graphic film is 7-mil flexible and lasts up to seven years. It is available in 15 colors and graphic designers and installers can use it to cut letters, decals and design vehicle and marketing graphics.

Can you imagine your fleet of trucks out on the road at night yet still be that moving billboard? According to 3M™, truck graphics using reflective graphic film can increase your daily marketing visuals up to 40 percent! And, who doesn’t want more views? The more views, the more customers you’ll reach whether you’re B2B or B2C.

Reasons to Dress Up Trucks

As a fleet manager, you don’t have to be a graphic designer—you just need the desire to increase your brand awareness by bright and bold truck graphics whether the graphics are wraps, decals, designs or images of what your company does.

When you’re out on walking or driving, how many graphics catch your attention? If you completed a non-scientific poll on your family and friends, more than not they’d say they were impressed by a graphic visual.

Some people are attracted to the uniqueness of the graphic where others look for a slogan that screams dependability such as “family owned and operated for 25 years.”

Most of us, however, remember a company’s brand by consistency. When investing in your truck graphic campaign, you need to remember the design, colors, logos and slogan need to remain the same on each and every vehicle. Similarity spawns the memory of everyone’s mind.

Think of a checker board. You know what it looks like—you don’t need to see it. Or if you’re a fan of the game of Monopoly™ you know the exact layout.  This is from years of seeing what we do and remembering it until it becomes so instilled in our brains it’s impossible to forget.

The Consistent Thinker

The Indian philosopher Jiddu Krishnamurti once said, “A consistent thinker is a thoughtless person, because he conforms to a pattern; he repeats phrases and thinks in a groove.”

This doesn’t mean your customers don’t think—they are smart and know what they want. What it does mean is through the consistency of repetitive truck graphics, their minds begin to change. The visual is there. They can name a company by looking at a color and a logo. They are used to seeing it so the brain remembers it.

Branding and Truck Graphics

Truck Graphics and BrandingMany fleet managers and even small business owners often misinterpret what branding actually means. It’s not all about remembering a logo or slogan; it is also about building customer trust, offering the best buying experience and then embedding the experience inside the minds of consumers.

Truck graphics build on the brand. Think of the Michelin Tire Man. Can you see him? Of course you can! What does a can of Coca-Cola look like? You know it’s red and while the designs have changed over the years, the trademark red is still there.

Some misconceptions about installing truck graphics on your fleet is the concern about price. Graphics on trucks can be pricey but not if you work with a designer and decide on what will work best for your fleet. And, once you’ve chosen the design, here at Sunrise Signs, we keep digital copies of your truck graphics and wraps in the event your fleet grows larger or if you decide it’s time for a rebrand and you need to make some minor adjustment to your brand.

Ready to teach your customers how to be consistent thinkers? Reel them in with unique truck graphics!

Image Credit: 3M Reflective Film

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Tag: Vehicle wraps, fleets, fleet graphics, branding, truck graphics