One of the biggest goals of the Sunrise Signs Wraptastic Marketing Blog is to help educate our readers. We want you to be the most knowledgeable vehicle wrap, sign, and graphics folks on the planet!
I must say, you ask some pretty awesome questions. And we love answering them. A lot of these questions will actually make it to the blog because they are super fantastic topics that are well worth writing about.
Lately, I've been compiling a list of common misconceptions about vinyl vehicle wraps and thought I would share them with you. This is certainly not the end-all, be-all list. If you have any additional misconceptions or questions about the post, feel free to share them in the comments.
Here are the most common misconceptions that I hear about vinyl vehicle wrapping:
"A vehicle wrap will hide the dents and dings on my vehicle". That unfortunately is not the case. The vinyl wrap is like a big sticker and it follows all the contour of a vehicle, including following the indentations of any dents and dings. The coverage can still look really good, but that will depend on the size of the dent and the design of vehicle wrap.
"I can't wrap a leased vehicle". Good news here - not true! Vinyl vehicle wraps have technology built into the vinyl adhesive that makes then safely removable by a professional installer. Well in this a professional de-installer. If you've leased your vehicle, have no fear, it can be wrapped and removed.
"My car just had some body work and painting done. Can I bring it right over to be wrapped?" This is a definite no-no. While the paint may seem dry to the touch, it will actually take about 90 days to fully cure. There is always the chance of material failure if the vehicle is wrapped during that time period. It can be done in less time, but only if your willing to void the installation warranty.
"The vehicle wrap will protect my paint, right?" This will depend on a few variables. First, whether or not the paint job is OEM or was it repainted at some point. Second, the age of the paint job. Older paints will eventually oxidize. And lastly, the length of time that the vinyl wrap is on the vehicle. Most vinyl wrap manufacturers will warranty their material for clean removabilty for a certain number of years (usually 5-7). In any case, there are always some chance of some clear coat coming off with the wrap, depending on these variables.
"Wow, a vehicle wrap costs how much? I thought it would be a lot cheaper". To answer this, I think you have to ask yourself, what do you consider cheap? A billboard costs $3000-$5000 a month, and for the same advertising exposure, a wrap lasting five years will cost you $50 a month or roughly $600 a year. So I ask you again, what is cheap? Vinyl wrapping material is also very expensive, and it takes a very highly skilled person to properly install that mobile billboard on wheels. In the end, you'll get a very professional looking product that will make your business stand out from the crowd.
I hope I was able to answer some common misconceptions about vinyl vehicle wrapping. If you have any questions, give me a shout! That's a wrap ;)