I was back home visiting family recently, and noticed that my parent’s next door neighbors are having an addition built onto their house. Even if I hadn’t constantly been able to hear the sounds of saws and hammers on the other side of the fence, I would have been aware of the work anyway because the contractor had the most curious site sign that I have ever seen. Instead of putting up a little lawn or yard sign, the company had simply leaned a giant carved wooden post sign against a tree in the front yard.
It was such an odd sight that I thought about surreptitiously snapping a photo while walking the dog. A huge professional business sign just leaning against a tree in my parent’s leafy suburban neighborhood, it wasn't even stuck in the ground! On the one hand, the contractor’s site sign totally got my attention, but on the other hand it looked incredibly out of place. It was as though they had simply dug up their regular office sign and plunked it into our neighbor’s yard.
So in the name of other contractors, landscapers, and builders not weird-ing out the neighbors, today’s post is dedicated to the do’s and don’t of site signs.
DO opt for a lawn sign material like coroplast – it’s lightweight, easy to pop in the ground with stakes, and noticeable without taking up the entire lawn. Plus you can order enough for site signs at every one of your job locations in town!
DO use make use of full color printing. A smaller run of full color site signs will be a lot more noticeable than the usual one color yard signs that your competitors use. Order a smaller number of full color job site signs and reuse them from yard to yard.
DO coordinate your site signs with your vehicle graphics. One thing that the contractor next door did 100% right was matching his vehicle graphics to his site sign. The consistent colors and logo looked professional and made for a memorable combination.
DON’T overrun your client’s yard with site signage. It’s okay to want recognition for your work, but stick with one or two signs at each job site. Any more, and you’ll block out the landscaping or addition that you worked so hard on.
DON’T overcrowd your site sign design. Think of your site sign as a signature on a work of art. Your business name and a contact number or web address is all you really need. Don’t try and fit too many slogans or special offers in the limited space.
DON’T simply pull up your wooden post sign and lean it against a tree! Seriously, I wish I had taken a picture, because it looked so weird!
What do you think, dear readers? Do you have any do’s and don’ts to suggest for the site signs that pop up in your neighborhood? Tell us in the comments!