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What is the Cost of a Vehicle Wrap? Short Term vs. the Big Picture

Posted on Mon, Jan, 24, 2011

vehicle wrap cost

We can talk and write about how great vehicles wraps are until we’re blue in the face and the letters have worn off our keyboards, but in the end, most clients want to know one thing: how much does a vehicle wrap cost?

The short answer that most of you are looking for is that the cost upfront is between $1,500 and $3,500 dollars. That number is based primarily on the square footage of the vehicle, with curvier or more intricate vehicles tending to cost a little more. Vehicle wrap pricing also depends on whether it’s a full or partial wrap, the quality of materials, the time spent on installation, and whether or not you require design services. We also make adjustments if you’re wrapping a fleet of vehicles.

Of course the short answer rarely rarely leaves room for the big picture. A vehicle wrap is a long term marketing investment. Unlike a television or radio commercial that will probably only air over the course of several weeks or months, or a print ad that goes out with the recycling, a vehicle wrap can last up to five years with proper care.

car wrap priceLet's do a little math. Five years comes out to 1,825 days, and when you consider the initial cost stretched out over the course of those 1,825 days that your wrap will be on the road, even the more expensive wraps average out to less than a couple of dollars a day. We’re not saying that other forms of advertising aren't effective, but they can become very expensive. If you own a small or mid-sized business you probably don’t have the marketing budget of a Wall Street giant. A vehicle wrap is proven to be the least costly method of advertising per number of ad impressions.

So what is the cost of a vehicle wrap? That all depends on your outlook. What do you think? When you're considering a marketing investment do you focus more on the upfront cost or the long term reality? Let us know in the comments! 

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Tag: vehicle wrap cost, Vehicle wraps, vehicle wrap ROI