Recently, I published a blog article on how much information should be included on a vehicle wrap...
Vehicle Wrap Design: What are the best colors to use?
Vehicle wraps have some of the coolest looking designs. They are typically bold and eye catching. The very essence of the vehicle wrap design is to make you look, but there's more to it. A well established designer wants to evoke an emotion from the colors in their design. If you think about some very popular logo designs, you'll see that there is much more than meets the eye. Let's take McDonald's for example. The yellow in the golden arches represents joy and happiness. Another example might be IBM. The blue in their logo and branding represents confidence and stability; all things you might expect from your IT and software solution provider.
To give you a better idea of the emotion and color, I found a nice article on the subject that does a pretty good job of explaining basic colors and the emotions they represent. Here is an excerpt for your reference. So the next time you are getting ready to create a "we made you look" vehicle wrap, think about what colors would best represent the emotion in your business.
Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.
Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.
Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.
White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
Black is associated with power, elegance, formality, death, evil, and mystery.