The Company Branding, Culture & Marketing Blog

Kinky Wraps: Why Unique Advertising Wraps Have Taken The Forefront

Posted on Thu, Apr, 01, 2010

 

Why would the travel bureau of Hawaii put surf boards on a walkway? Aunique wrap advertising divorce attorney put a wedding picture on elevator doors?  Folgers a cup of coffee graphic on a steam vent?  In fact, kinky wraps are creeping in everywhere and making an impression in a big way.  They've been so effective, videos go viral and pictures end up all over social media sites like Facebook.  But, WHY?

Simply, the ‘oh, cool' effect of these modern graphic solutions makes people talk.  Suddenly, we want to tell our friends, coworkers and colleagues...so we do.   Not only that, but as more and more companies push to make it through this tough economy, they are inevitably tightening their marketing belt. Surprisingly, that means an investment in one really impactful piece instead of multiple ‘already been done' ads. 

Recently I was approached about a port-o-John wrap.  The concept meant transforming a regular, um, John into a bank vault.   Imagine a party where you have four bank vaults on the front lawn.  Would you mention it to your friends on Monday? I bet your friends would ask who sponsored the vaults.   Maybe one of them would even be planning an event, say a fundraiser for a local bank. Guess whose company they'd call?

The point is, if I only have a few thousand dollars and I need to make the most unique, memorable impression I possibly can, a kinky wrap is a great solution.  You don't have to sell an item.  Take note of the travel agency that wrapped their stairs to look like suitcases.  Your imagination (ok, ok, you should pair with some creative visual folks, too) is the only thing stopping you.

While vehicle wrapping, bus wrapping, etc have been the norm, think about a few others, just for kicks, like plane wrapping, boat wrapping, shower wrapping...really, any non-porous, semi-smooth surface...phone wraps, window wraps, wall wraps...do you see where I'm going with this? 

For an unusual or kinky wrap call me...we'll get the kinks out!

What would you wrap? We'd love to hear your ideas!

 Surface Graphics

 surface graphics walkway

Floor Graphics

floor graphics

floor graphics

Door Graphics

door graphics

 Street Graphics

street graphics

Elevator Wraps

elevator graphics wraps

elevator wraps

elevator wraps graphics

elevator graphics

elevator graphics

Unique Kinky Wraps

unique wrap 

unique wrap

guitar wrap



Sunrise Custom Wraps and Graphics is a custom sign, wrap and large format graphics provider located in Southern New Jersey just outside Philadelphia.  Sunrise proudly serves NJ-PA-NY-DE and most points coast to coast.

Tag: advertising wraps