Pantone Color Guide: Emerald Chosen as Color of the Year for 2013
Each year at Sunrise Signs we anxiously await the Pantone Color Institute® to announce that one chosen color for the upcoming year. Last year, we enjoyed Tangerine Tango as color of the year and it did seem to stand out in not only fashion but also vehicle wraps. This year, the Pantone color guide says skip the “tango” and go green—well, at least a shade of it—emerald green
Leatrice Eiseman, the executive director of the Institute says of the chosen color: “Green is the most abundant hue in nature—the human eye sees more green than any other color in the spectrum.”
Pantone 17-5641 Emerald was announced as color of the year in a December 6th press release and was touted as a “lively, radiant, lust green.”
The press release offers emerald will be seen widely in fashion, beauty and home interiors but at Sunrise Signs, we say it’s a great color for vehicle wraps as well!
History of the Chosen Color
Eiseman went on to say about emerald, “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate” and “Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world.”
It’s a very selective and intense process choosing the color of the year, but emerald will go on the books for all time in the Pantone color guide. The Institute “combs the world” for various color influencers including what’s happening in the entertainment industry, art, travel and other “socio-economic conditions.” Pantone also takes into consideration, the sporting world—the green of the Philadelphia Eagles, the popularity of the Green Bay Packers and the green touches in their uniforms—even the celebrity status of Green Bay Packer quarterback Aaron Rodgers.
Pantone, LLC, an X-Rite company, is the global authority on color and sets color standards for the design industry.
Past color winners chosen for the Pantone color guide include of course 2012’s color, Tangerine Tango, Honeysuckle in 2011, Turquoise in 2010 and Mimosa in 2009. Back in 2008 it was Blue Iris and in 2007, Chili Pepper red was the color of choice. For over a decade, the Pantone color guide continues to dominate the beauty, fashion and design worlds and expect to see a lot of emeralds—we’ve already seen this beautiful green in many of our vehicle wraps.
The Power of Emerald in Vehicle Wraps
We agree green is a color seen everywhere—in the trees and foliage and in many logos representing eco-friendly products. Emerald is apparent and very recognizable in the recycling logo. We expect to hear from everyone from those interested in color change wraps to vehicle wrap graphic designers looking for sign companies like Sunrise Signs that specializes in wholesale to the trade vehicle wrap printing.
New clients working with our in-house graphic designers may request emerald to be part of or the main color used in their vehicle wraps. Old clients may want a fresh or updated look including Pantone’s color of the year for 2013.
And, because Sunrise Signs are experts in creating stunning graphic designs and have access to a huge inventory of wrap films from top quality manufacturers like 3M, we do indeed look forward to wowing our customers with Pantone’s color of the year—Emerald!
It’s pretty easy to be green we think—especially when there are so many shades of the color that can be subtly accented from dark to light or soft to intense emerald, especially when creating stunning and eye-catching vehicle wraps.
Let us show you just what we can do for your corporate or individual vehicle wraps with this new green of mean—now forever part of history in the Pantone color guide!