If your company is a B2C or business-to-customer organization you need to develop an advertising strategy. The size of your business doesn’t really matter—you need to get the word out about your products or services to the end-user (the consumer). While traditional advertising mediums are a part of every B2C ad strategy, vehicle graphics and car wraps advertising have proven to be a better solution for many B2C businesses.
Choosing the Right Ad Strategy
To reach the end-user you are going to have to shell out some advertising bucks. How and where you spend your budgeted dollars does make a difference, however.
If your business offers a product or service in a major metropolitan area, one half-page ad in the city’s newspaper will cost you $8,000+! Local magazines charge as much as $3,500+ for full page ads. If you’re looking to reach a nationwide audience by advertising in the Wall Street Journal, expect to pay around $100,000!
Sure smaller, local newspapers may be more affordable, but at Sunrise Signs, we like to quote Gaebler.com, a resource for entrepreneurs:
“A $200,000 newspaper ad that gains three new customers for a $200 product is clearly a bad deal for everybody but the newspaper.”
But yet again, your B2C business does need to advertise!
The Internet and all the consumer information it provides has literally taken over how people find out about the products they want. It has also taken over when it comes to what consumers don’t know they want in the form of interruption marketing. All those online ads including social media ads such as those on Facebook makes it much easier for a B2C business to gain attention for their products or services and it’s generally cheaper.
There’s pay-per-click advertising where a business can set a daily budget for ads that target a certain area—even if that area is global or nationwide. Blogs and YouTube videos are also a favored method and Google+ is changing search results for consumers who browse online. Social media venues like Facebook and Twitter—even Pinterest and StumbleUpon are ways for end users to find your product or service if you utilize these venues correctly with enhanced SEO (search engine optimization) to gain a large following.
Because more folks are getting product information online, one way to tap your B2C target audience is using these online arenas—but even that will cost you time and if you don’t know what you’re doing, you will have to hire an expert which can cost $3,000 to $10,000 per month depending upon who you hire.
Enter the Vinyl World
Vehicle graphics and car wraps aren’t new but they are changing the B2C strategy game. Why? Vehicle wraps are a one-time investment and as the 3M Company states, “A company would have to spend up to $130,000 in advertising dollars to produce the same effects as a $3,500 vehicle wrap.”
Within your B2C ad approach, you need to consider vehicle wraps and the powerful effect they offer. Did you know one vehicle wrap will offer 30,000 to 70,000 visual impressions per day? How many people are reading your ad in the newspaper? Certainly not that many.
And, people remember what they see visually—company names, logos and graphics. Personal values and desires also make a difference if you choose B2B branding with car wraps. If a consumer is looking for a product or service, they are more likely to connect with what they “saw” in a vehicle wrap. For example, catchphrases like, “Family owned and operated for 25 years” or “Serving the tri-state area since 1980” are powerful when used in vehicle graphics.
Graphic images of a product or service placed on vehicle wraps also aid in branding your product or service. Add your corporate colors and logos and images to your car wraps advertising campaign and the brand will really get attention.
It doesn’t matter if your business has one company vehicle or a fleet of them. It doesn’t matter if you own one franchise or three—you need to consider vehicle graphics and car wraps advertising for your business. In essence, wrapped vehicles become a 24/7 moving billboard ad on the highways, streets and roads of your city or town.
If you are a “believer” in this type of innovative advertising, we bet you notice just about every vehicle wrapped on the road when you travel to and from work, for errands or entertainment. You “see” them because you’ve wisely invested in vehicle wraps. You smile to yourself because you know just as you are paying attention to other wrapped vehicles, people in their cars and on the street are noticing you!
Choosing the Right Vehicle Wrap Company
We could go on and on about why we’re the best nationwide car wraps advertising company, but instead, we’ll let you make the decision on why you should consider Sunrise Signs over your local sign guy yourself by reading the top seven reasons to consider your local graphics company. We know you’ll choose our nationwide services over the local enterprise.
We also recommend you choose a full service vehicle graphics and wraps company that possesses in-house graphic designers, uses high-quality materials and backs up what they sell.
Convinced it’s time to utilize car wraps and vehicle graphics for your B2C advertising strategy? We thought so….