Conversions from clicks on your online advertisements are not as effective as vehicle wrap graphics. Vehicle wraps are reported to generate between 30,000 and 70,000 impressions per day. When you consider that more than 95 percent of Americans pass outdoor media, it makes sense to put advertising on your company vehicles.
Vehicle wrap graphics' main purpose is to help drive sales and branding for your company. They also help your company reach other important intermediate goals along the way to getting more sales. For example, vehicle wraps help reinforce brand recognition and promote your company as being a solid presence in your community. They can also help you promote an individual product, service or event.
Many businesses recognize the importance of mobile advertising. As of 2003, transit advertising was the second largest component of outdoor advertising in terms of dollars spent. In that year, transit advertising represented 19 percent of the outdoor advertising industry. This underscores the high value that business owners in all sectors of the economy place on mobile advertising. Your company’s vehicles are going to be in the community on a regular basis anyway, so you can gain many new customers by putting your company’s products, services and contact information on them.
When people recognize a brand, they are more likely to purchase a product or service from its owner. Fleet vehicle advertising is a particularly effective form of brand promotion. It results in brand recognition increase that is 15 times greater than any other form of advertising. Vehicle wrap graphics on each of your fleet’s vehicles can boost your business’ brand recognition, get people to remember who you are and what you offer and then call you when they need to purchase something you offer.
The effect of mobile advertising can extend beyond the people that see your vehicle wrap graphics directly. When people see your company’s vehicle wrap graphics, they may pass on the information they see to someone else they know who is looking for your type of services. If they use your services themselves and they are happy with the work you do, they may become repeat customers and tell others about your good work.
Americans are projected by the Federal Highway Administration to spend more time in the car in the coming years. Each household is expected to make more trips in a vehicle as well. This extra time they will likely be in their vehicles means more opportunities for your company to earn new customers. Each driver on the road that sees one of your fleet vehicles in a vehicle wrap can result in another sale and more brand recognition for your company.
Consider that an American typically drives about 300 miles per seven days. When they are at stop lights, filling up for gas or just passing one of your fleet vehicles, they may notice your company’s logo, name and perhaps its contact information. Later, they may remember your vehicle wrap graphics when they need your services and give you a call. They are such an effective form of advertising that it makes sense to put one on every vehicle your company has on the road.