How Vehicle Wraps Can Maximize Your Green Investment
Guest post by Elisa Durand
There are plenty of reasons to invest in a more efficient or alternative fuel vehicle. Lower fuel cost, reduced impact on the environment, reputation as an innovative company, and increased goodwill with your customer base are some of the more popular motivating factors.
If your organization has made the step toward alternative fuel vehicles, have you considered wrapping the vehicle to proudly announce its presence and purpose? A vehicle wrap that highlights your organization’s rolling commitment to sustainable practices can maximize the publicity return on your investment. You’ve made socially responsible decisions, and there’s no shame in drawing attention to your investment in an aesthetically pleasing way!
Your vehicle wrap can highlight the type of sustainable fuel or technology your vehicle uses with proclamations such as “This Vehicle Runs on Clean Natural Gas,” or “Powered by Clean, Domestic Propane Autogas.” You may also consider focusing on the vehicle as direct evidence of your organization’s commitment to the environment: “Proudly Driving Toward a Cleaner Future with Electric Vehicles.” Do you have a mission statement or sustainability statement? Is there an icon that represents a green product or service your company sells? If so, these should all be incorporated into the wrap to further reinforce your program.
The use of the color green, or green imagery, will also help draw eyes toward your company vehicle. Many people are conditioned to automatically associate green with sustainability. Once you draw them in, the additional details contained on the wrap will give the viewer more specific information about your sustainability commitment.
Vehicle wraps are typically a cost effective addition to most companies’ existing marketing/promotional budget. Think about what your organization currently spends on public relations, advertising, and other communications efforts. Now think about how large of an audience is ultimately reached with those dollars. A pretty expansive customer base is usually reached with a well planned communications plan. But, now think about how many people will see your wrapped company vehicles on the road, parked, on the job…that’s an undeniably good bang for your buck considering these vehicles are already running the routes and contributing to the revenue stream.
Lastly, consider walking the walk when selecting your wrap materials. Sunrise Signs recently discussed how to be more environmentally-friendly when decaling a vehicle (Read it here: http://www.sunrisesigns.com/our-blog/bid/35188/Baby-Steps-Toward-Greener-Vehicle-Graphics). They explain that although certain chemicals have to be used to ensure that wraps last for years despite constant exposure to the elements, there are options that are odorless and use less ink. Also, certain suppliers offer recycling programs so ink cartridges don’t end up in landfills. You do have choices!
Has your company strategically wrapped alternative fuel vehicles to highlight their positive impact on the environment? Have you received positive feedback from your customers, suppliers, or community? We want to hear from you!
About ARI
ARI®, a subsidiary of Holman Automotive Group Inc. based in Mt. Laurel, N.J., is the fastest-growing fleet management company in North America. Today, with more than 1,800 employees and offices throughout the U.S., Canada, Mexico, Puerto Rico, and Europe, ARI manages more than 775,000 vehicles in North America, and combined with its strategic partners, accounts for more than 1.8 million fleet vehicles worldwide.
About the Author
Elisa Durand - Manager of Strategic Consulting, Analysis & Sustainability
ARI – Automotive Resources International
As manager of ARI’s Strategic Consulting group, Elisa oversees the company’s team of business analysts that identifies opportunities to counsel clients on total cost of ownership reduction and industry best practices, including sustainable fleet initiatives. While Assistant Manager of Strategic Consulting, Environmental and Fuel Strategies, Elisa served as moderator at the Bobit Green Fleet Conference (2010, 2011) and was published in various fleet and green publications such as Fleet Management Weekly, Industry Week, Government Fleet and others.
About the author: Sunrise Signs - Custom Wraps and Graphics is a
national provider of high quality, creative vehicle wraps, signs and fleet graphics. Located in Gloucester City NJ, and part of Greater Philadelphia,
Sunrise can design, print, and install your graphics from points coast to coast wherever the sun may rise.
Contact us today at
888-704-5941 for all of your fleet vehicle graphics and signage needs.