Vehicle Wrap Trend Debate: Custom Chrome Wraps

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Vehicle Wrap Trend Debate: Custom Chrome Wraps


chrome mercedes slrEarlier this week I saw a video (embeded below) featuring the first chrome wraps done in the Chezch Republic. The video showcases a really interesting trend that's sweeping across custom vehicle wrap shops all over the world: chrome vinyl wraps. Like it's matte cousin, chrome car wraps are primarily used for customizing personal cars to really make them (sorry for the pun!) shine.

Why would anyone get a chrome wrap? The biggest reason is that chrome vinyl is far less expensive than indivudally dipping body panels in real chrome. The temporary nature of the vinyl actually becomes an asset if you're ever looking to resell the car. Sure, using real chrome allows you increase the asking price, but the hyper shiny look isn't always for everyone. If a potential buyer is skeptical about the brilliant finish, it may help when you assure them that the original paint is still pristine and protected under the removable vinyl.

A custom chrome wrap is definitely a lot of look. Personally I think that I prefer the more subdued matte wraps to the shining spectacle of chrome. You'd need sunglasses just to look at it in the summer! Though I will admit that the silver chrome can look incredible on the right car, the video below being a great example.

I've weighed in, now what about you? Of the various custom wraps that we've written about; matte (black, white, or colored), glow in the dark, or chrome, what's your favorite? Let's get a discussion going in the comments!

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This would really turn heads! If you want to be noticed it would achieve that effect. I heard that chrome vinyl doesn't hold up that well outdoors for long periods of time, is that true? Is it any harder to take off, like reflective vinyl?
Posted @ Saturday, May 28, 2011 2:27 PM by Tom Humphries
My only thought, other than never wanting to be driving near one of these on a sunny day, is that one scratch on this, even just from washing, will ruin the look. Showcar that's just going to sit there and be babied? DO IT! Would be a huge attention grabber, especially on angular cars, like the camaro.
Posted @ Tuesday, May 31, 2011 11:10 AM by Kevin Bergin
Tom, I'm not sure how long the outdoor lifespan of the chrome vinyl is - we'll definitely have to look into that! 
Kevin, using this on a show car is a great idea. I agree that it would be pretty distracting (and bright!) to pull up next to on a sunny day.
Posted @ Tuesday, May 31, 2011 12:36 PM by Tara Nadolny
I wanna know more about installation. I've considered doing it, but want details. And I can't find answers to some questions. Since they don't make a clean removable chrome film. I've heard you actually apply, via laminator, the chrome film to wrap material. Plus, since I've never heard of chrome vinyl coming in a large width, biggest is about 30", you'd have seams everywhere. But, since I've never seen a chrome wrap in person I don't truly know the answer to either. I have a custom wrap coming up on an NSX that the customer said I could do anything I want. I'd love to do a chrome wrap. As an installer, I want details.
Posted @ Saturday, June 04, 2011 1:07 AM by Matt McDonald
Those are a lot of good questions Matt. I think that a little more research and a follow up blog post may be in order...
Posted @ Monday, June 06, 2011 2:35 PM by Tara Nadolny
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