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5 Ways to Rock Window Posters and Wraps

  
 

Wall posters. They've been around for decades, probably centuries in some shape or form.  I still remember my classic rock n' roll posters that were hanging in my room as a kid. Pink Floyd, Led Zeppelin, and many others. Posters have also been an effective way for businesses to advertise. Recent technologies have improved upon what you can do with these posters.

Today, posters can be adhesive backed with removable adhesive.  They go by the name of wall wraps. In retail they are also used on the outside of windows to increase visibility and are called window wraps, and window posters. They are a very popular option for today's fast changing retail environments as they are easily changeable. To help you maximize your window wraps, here are 5 ways to make them rock!

  1. Implement a monthly coordinated marketing campaign. Pick some items or services and offer a discount, buy one - get one, or some other noticeable value.  Plan on having no more than one item per window wrap.
  2. A coordinated design is just as crucial. In order for your window posters to stick out and be noticed, it's important that they use like colors and themes for each monthly marketing campaign.  This way is you choose orange for example as the background, then the following month choose another color so that the change of window graphics is very perceptible. A coordinated color scheme will also ensure a look without clutter or sign pollution.
  3. Supersize it! When choosing a size for your window wraps, use as much space as available without cutting off the natural light supply.  If you have multiple windows and one key item that you want to advertise, ask for a multi-pane design (see the Arby's advertisement below).
  4. Text is nice, but images are worth a 1000 words. Quality pictures, taken at high resolution (6+ megapixels) should be the minimum used on your window prints. With most people driving by, you only have seconds to catch their attention.
  5. Follow the yellow brick road graphics! Window wraps should be considered the first step towards driving traffic into your location.  Consider these other large format printing options: concrete decals and floor decals are two other great ways to lead your traffic to their final destination, whether it's in aisle 7 or in Kansas.

Still have questions on window wraps and window posters? Feel free to post a comment or contact us for more information.

 

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Sunrise Signs - Custom Wraps and Graphics is centrally located in West Deptford, NJ and services Philadelphia, Pennsylvania, New Jersey, Delaware, and points coast to coast wherever the sun may rise.

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Sunrise Signs - Custom Wraps and Graphics is a national provider of high quality, creative vehicle wraps, signs and graphics. Located in Gloucester City NJ, and part of Greater Philadelphia, Sunrise can design, print, and install your graphics from points coast to coast wherever the sun may rise. Contact us today at 877-54-SIGNS (74467) for all of your fleet vehicle graphics and signage needs.

Comments

For clients that want to be able to see out through their advertisements, perforated window film allows you to see out. The picture is a little more muted than a print on white vinyl because of the holes.
Posted @ Thursday, August 26, 2010 8:17 PM by Tom Humphries
Good point Tom, the window perf is very nice, but I agree agree, the prints do not pop like the window wrap material. Also, for self install/removal the window wrap/poster material is much easier to handle.
Posted @ Friday, August 27, 2010 10:27 AM by Adam Sokoloff
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