Marketing and Branding Strategy Blog | Sunrise Signs

Join our Community of Contractors like yourself (it's free)

Your email:

Pin us on Pinterest!

Follow Me on Pinterest

Link to us on LinkedIn!

Service Contractor Marketing & Branding Blog

Current Articles | RSS Feed RSS Feed

5 Reasons to Outsource Your Contractor Inbound Marketing

5 Reason to outsource your contractor inbound marketing

Joe Pulizzi, founder the Content Marketing Institute once said, “Great content (inbound) marketing content that is shared and spread by customers and prospects is almost never about the company’s products or services.”  What does that mean to you as a contractor? Does it mean your marketing efforts need to go in a totally different direction? Or, does it mean perhaps it’s time to outsource your campaigns to experts in the know? Here we look at five reasons to outsource your contractor inbound marketing.

Top 5 Reasons Why Your Contractor Website Needs a Blog

Top 5 reasons your contractor website needs a blog

There are reasons blogging is so essential and if your website doesn’t have a blog, you’re missing out on a lot of online opportunities. Again, blogging is part of the inbound marketing sales process that leads buyers along their journey to the point where they choose you as the contractor of choice. Today, we’ll look at the top five reasons why your contractor website needs a blog.

Contractor Truck Graphics: Your #1 Advertising Tool

Contractor truck graphics

Does your contractor advertising budget drive you crazy? Whether you calculate it quarterly or annually, marketing is a must-do. While no business should put all their advertising dollars in one bucket, there are smart decisions you can make to lower your budget expenses. How? Truck Graphics!

Does Contractor Marketing Using TOMA Really Work?

Inbound marketing vs top of mind awareness campaigns

What is TOMA you ask? The acronym stands for Top of Mind Awareness and some marketers feel all contractors will benefit from the tools associated with TOMA. But are these tools as effective as inbound marketing—or using your website as a sales tool?

Create the Right Content on Your Contractor Website Based Buyer's Journey

Contractor website content ideas for the buyer's journey

Content on your website is king in all stages of the buyer’s journey. Content must be generated for the awareness, consideration, and the decision stage. But which content is right for each stage consumers go through before they make a buying decision? Here, we’ll look at how to create the right content for your contractor website based on three stages included in the buyer’s journey.

Does Your Contractor Website Set Goals for Online Lead Generation?

Setting goals for contractor online lead generation

How do you set goals to reel in new leads right from your website? Inbound marketing begins and ends with the customer, the buyer personas you create and setting goals for lead generation. Without goals, you can’t measure ROI! You too can turn your contractor website into a goal-setting tool and it’s easier than you think.

4 Ways Service Contractors Can Use Social Media Pages to Generate Leads

Ways service contractor use social media to gain leads

How often you nurture your social media accounts is just as important as having great website content and 100 percent original content blog posts. Still, many service contractors feel once set up, these pages manage themselves and require little attention. Here we offer four ways contractors can use social media to help generate even more leads.

Create Buyer Personas for Your Plumbing Contractor Website

Plumbing contractor online marketing

One of the most essential elements of inbound marketing is creating buyer personas. According to Hubspot, a leader in using your website as a sales tool, if you first define buyer personas you can then target them on a different level—and turn your website content, email marketing, offers and landing pages into online selling tools.

3 Things Home Remodeling Contractors Can Learn from Women’s Fashion Websites

Inbound marketing tips for contractors

The contractor industry is vast and covers many areas of work, products and applications. Home remodeling is big business in the U.S. And, on the cutting edge of this industry is learning how to use online marketing to get consumers to choose your business. Sound hard? Here we look at some tips these contractors can learn from women’s fashion websites.

Need Help with Your Contractor Inbound Marketing Strategy?

Contractor inbound marketing strategy

Recently, we’ve posted quite a few blogs on how contractor websites can do much more to aid consumers in their buyer’s journey. A website must be helpful, trustworthy and credible. This is especially true for contractors because very often, like auto dealers, contractors get a bad rap. This negative consumer attitude comes from many sources such as Google reviews, Yelp, social media postings on your business pages, and even local and national news reports. This is why it’s essential to develop an contractor inbound marketing strategy that not only gains leads but also provides real solutions to defined target market wants and needs.

All Posts